Create links with UTM code and follow them on Google Analytics
There is an increasing opportunity to improve each link to track your results in detail.
UTM parameters are a simple and incredible way to help you follow where your clicks in the email signature are coming from, really identifying the biggest (and lowest) engagement in Google Analytics panel.
Track the origin of the clicks
Marketing professionals who use Bybrand with UTM codes and Google Analytics have higher precision in information about email signature traffic origins.
See the full feature presentation.
Create UTM codes automatically;
Obtain engaging metrics of email signatures;
Save time avoiding manual tasks;
Follow the results
UTM codes, when active in email signatures, help marketing professionals answer some basic questions about links that took visitors to your website.
utm_source = (email)
utm_medium = (signature)
utm_campaign = (email signature name)
Here are some frequently use cases:
Link of the company's website;
Links in images, like logos and icons;
About UTM Codes
UTM means Urchin Tracking Method. An Urchin Software Corporation was bought by Google in 2005, and its software launched the bases for what we know today as Goole Analytics.
UTM codes are pieces of text, which you can add to a link, which tells Google Analytics little more information about each link.
Read more about UTM links.
Description of UTM links on Wikipedia