Announcing Bitly integration
Now you can shorten all e-mail signature links with Bitly.
You know, everything on the internet moves according to links. They exist on all digital channels, including signature, and are essential for companies to communicate and connect with their customers.
And the Bitly , is the leading link management platform available. Its capabilities are a strong marketing tool for diverse professionals, concerned about the brand. In pursuit of greater control and ownership of data in the clicks of your sites.
Enriching email signatures
With Bybrand is Bitly, you can track and optimize all the links you add to your team’s email signature.
Some links are often added in signatures, which can shorten.
- Links of social pages, such as Facebook, Instagram and LinkedIn;
- Website and blog link present at signature;
- Links present in the image, such as logo or icons;
- Accompany clients with campaigns by Bybrand Campaigns.
- Enrich any text that receives a shortened link with Bitly.
Talking about enriching links
A URL with long UTM code:
This long text above, upon receiving a click, informs me that it had the origin in Bybrand , in aSignature with the name Sales .
Long URLs are not always well viewed, as in the example above. Bitly makes the process of shortening the link to something smaller and better.
A URL with UTM code short:
In this simple way, with a UTM code, you can attach parameters to a custom URL to track your source, media, and campaign name upon receiving the click on the email signature
Keep track of how fast it is to use Bitly in the Bybrand editor, right after you turn on integration. See the full tutorial at how to enable Bitly integration in Bybrand .
Marketing professionals by nature have a strong obsession with metrics. This is especially important when you need to show results to your customers.
Thinking about email marketing as a traditional off-line channel, similar to SMS, it’s even harder to keep track of results. Using Bitly to shorten all links, the game changes. This simple technique can provide data for you to support the basis for trying and evaluating new channels, such as signing. Without abandoning the principals.
What is your question about the performance of email signatures?
Which signature is bringing more traffic to your site? Which link is most clicked? Increasing social icons, will generate more social movement? Which employee has the most efficient signature?
The future is near and promising, the integration with Bitly is another important step to help answer those questions, and make your brand more valuable with marketing and branding.
Bitly is free for 10.000 Links, 1 user and a custom domain.
It’s not over, we have plans for the future with Bitly.
- View direct clicks on Bybrand reports;
- Insert custom tags when shortening URLs, to categorize links;
Bitly is used by companies around the world to build stronger connections with their customers across all digital channels. Originally known for its world-leading link shortening, Bitly also provides an enterprise-class Link Management Platform that connects all components of an organization’s internal and external communications and provides tools, data, and analysis for transparency and control over the experience of the customer.
Bitly is used by millions of customers, including about three-quarters of Fortune’s companies 500, which together have created more than 32 billion links.