How to add the Google Play and App Store badge to your email signature

This post is also available in: Português

As a Google Play or Apple partner, you want to increase traffic to your app’s respective marketplace page. You can follow the standard path with a marketing campaign directed at prospective users. It’s effective but expensive.

What if I told you you could start associating your professional name and image with your app?

You can passively market your app with every email you send by adding a Google Play or App Store badge to your email signature. Continue reading to learn more about the benefits of making this change and how to add the badges using a professional email signature editing tool.

The benefits of using a badge in the email signature

Driving traffic to an app page on Google Play or the App Store isn’t always easy. Maybe you’re responsible for the marketing endeavors of a small startup looking to expand its user base.

Or perhaps you wrote the code and developed the app and want to see it succeed. Promoting an app usually focuses on market research, influencer marketing, keyword optimization, and ad campaigns.

Mobile app marketing plan

But there’s something else you can do to link yourself to your product, effectively marketing and increasing awareness in a free and passive way. This is adding a Google Play and/or App Store badge that links your email to your product.

By adding a badge like this to your professional email signature, you are accomplishing a few things:

  • Improving sales from anyone that encounters your badge when emailing you and decides to check out your product.
  • Tells your contacts that you have a finished product on the market (or you are responsible for marketing a finished product). This adds to your overall professional image.
  • Allows any professional contacts to quickly review your product without having to search for it. This can lead to further connections and business prospects.
  • Badges associate you and your professional career with your product.

Dos & Don’ts with Google Play or App Store badge

Badges are a good option to upgrade a boring email signature, but there’s a right way to do it and a wrong way. You want to incorporate the Google Play or Apple App Store badge smartly and effectively, but you don’t want it to detract from your professional image or the content of your email.

Here are some Dos and Don’ts to remember:

  • Don’t oversize the graphics
  • Don’t alter the badges
  • Do ensure the badge is large enough for the text to be legible
  • Do place underneath your name, title/role, and other contact information
  • Don’t over-clutter the email signature with badges and social media icons. Pick a few impactful ones to include and ditch the others.
  • Don’t rely on an email signature badge as a primary form of marketing
  • Do follow Google Play and App Store’s marketing guidelines for badges
  • Do choose a localized badge if working in a localized market
Dos & Don'ts with Google Play or App Store badge.

How to add a badge to the email signature?

Now that you are familiar with the professional benefits and the things to avoid and remember about adding a badge, it’s time to add it! This guide walks you through the step-by-step process of downloading an official badge and adding it to your HTML signature using a professional signature editor.

Continue reading to get started:

App Store badge download

  1. Navigate to the official Apple App Store marketing resources website.
  2. Scroll down and click App Store Marketing Tools.
  3. On the new App Store Marketing Tools page, enter the name of your app or game into the search bar. Next, press Enter to search, then select the right app from the options.
  4. Scroll down until you see Badges and Lockups. Use the Choose Option drop-down menu to select Black or White and the Select Language drop-down to choose a language for localized badges. Click Download Badges to save a .zip file of the badges or click Copy Embed to save an HTML href embed link for the badge.

Image example:

 App Store bagge download

Google Play badge download

  1. Navigate to the official Google Play store marketing resources website.
  2. Within the Resources section, scroll down to the Google Play badges. Click Get started.
  3. Review Google’s Badge Guidelines, then scroll down to the Badge Generator.
  4. Enter the following information to generate a badge:
    • Language
    • Deliverable Type – Digital or Print
    • File Type – PNG or EPS
    • UTM Source (optional)
    • UTM Campaign (optional)
    • Play Store URL – full Google Play URL for your app or game
  5. Once you’ve added the Play Store URL, the HTML badge section will auto-populate. Copy this section.
  6. Then click Download to save the badge in the file type you selected.

Image example:

Google Play badge download example.

Adding the App Store and Google Play badge to your email signature

If you’re unfamiliar with HTML using professional signature editor software is the best choice to add your new badge. You don’t want to muck up the pre-existing HTML elements trying to add a Google Play and App Store badge. You’ll also be able to check out a preview of your signature before you finalize it so you know it looks how you imagine it.

Image steps:

  1. To add your badge using the downloaded image file, start by extracting the .zip file.
Example of extracting the .zip file.
  1. Apple’s badges are only available in EPS and SVG, which Bybrand does not support. Head to https://svgtopng.com/ to convert the badge you want from SVG to PNG format. Or use your favorite photo editor with GIMP and Adobe Photoshop.
    • You won’t have to worry about this with Google’s badges because they are provided in PNG format.

Signature steps:

  1. Navigate to the Signature editor, and choose one of the templates. Or click to edit an existing one.
Bybrand email signature editor.
  1. Select an existing element and choose Image Gallery. Alternatively, you can select any empty space within the signature and choose Image Gallery from the options.
Adding an image to the email signature.
  1. Select the Upload tab for the Asset type and Choose File to upload the badge you converted to PNG. It is also now available in the Gallery section.
  2. Now you can see the first badge underneath your information. Let’s add the second badge before we add the links. Click the empty space next to the first badge and select Image Gallery.
Email signature with App Store badge.
  1. Upload the image the same way you did in step 5. You’ll notice that the Google Play badge is much larger than the App Store badge.
  2. You can easily resize this badge by selecting the element and dragging one of the blue arrows toward the center of the element until the two badges are the same size.
Final signature with Google Play and App Store badge.
  1. Now you can add the App Store and Google Play links to their respective badges. Finally, copy the direct web address to your app. For example, the following link takes you to Clash of Clans on the App Store:

Click the correct badge and select Insert Link. Repeat this process for the other badge (if your app is available on both marketplaces).

Adding link to the App store badge in a signature.
  1. Use Bybrand’s other tools to finish customizing your email signature to your liking. You can even add social media icons using their Icons gallery.
  2. When you finish, name your signature and click Save signature.
  3. Now you are ready to start using your new professional email signature! You can select Paste in email to start using it right away.

You can Test to send a sample of the signature, or you can select Changes to review the version history of the signature. And the More option allows you to Share the signature publicly with another employee or Clone this signature to make edits with it as the starting template.

Signature preview.

Video tutorial

In this quick video tutorial, you can watch how to add Google Play Store and App Store badges in your email signature and, in the end, add the links. Let’s assume that you already have the two images available on your machine in PNG format.

Wrapping up

You can upgrade your professional email signature by adding the Google Play store badge and Apple App Store badge that links to your app.

These badges act as a passive marketing technique, so anyone you email can quickly locate and try out your application. It also effectively tells your email contacts that you have an app already on the market.

The best way to add these badges to your email signature is through a professional email signature editor like the one offered by Bybrand. This tool makes it super easy for anyone to customize their email signature and add app marketplace badges.


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