Email Signature Management For Google Workspace – Complete Guide

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IT and CTOs administrators lose hours and days of work while using manual steps or wrong tools to obtain standard email communications for company employees.

A common method is to send the email signature to the employee and attach a tutorial with step-by-step instructions for them to paste the signature into their own email account. This process can take hours for only one employee, and it’s only if everything goes well.

If you need to make future changes, such as adding a new phone number, the whole process needs to be restarted. You’ll spend a huge amount of time, and time is money. It could also go wrong since this series of steps offers many opportunities for error:

The good news is that you now have better alternatives to update your email signatures without sending tedious tutorials or accessing the employee’s machine in person.

Today, we will take a look at a complete guide for creating and implementing email signatures for Google Workspace (Gmail users).

This guide will be your savior.

Why should you use a professional signature on Gmail?

There are many reasons why you may want to use a standard email signature for all employees, but the main reason for most companies is to strengthen their brand. Usually, a signature carries the company logo.

With our example above, we can also complement it with more visits to the company’s website and an increased number of followers and likes on social networks.

About integration Bybrand + Google Workspace

G Suite, now renamed to Google Workspace, offers many productivity tools to improve teamwork, helping over 6 million companies of all sizes around the world. And Gmail is its main product for corporate email management.

If your users already use Gmail daily to exchange messages between customers and business partners, you’ve probably wondered how to standardize their email signatures easily.

Bybrand’s main feature is the ability to update signatures remotely. In today’s business market, it is normal for employees to work remotely or at different locations. Bybrand eliminates tedious and manual work. So, when you need to change the signature of a user, it can be done with a few clicks on any account.

How can you standardize email signatures?

You are determined to standardize the email signatures of all Google Workspace users who use Gmail. But now, how do you do it?

Keep reading…

Table of contents:

The following steps will guide you through all the phases. However, you can also watch a quick 9-minute presentation of this same guide below.

How to manager email signatures for Google Workspace – complete guide

Phase #1 Creating an email signature

The first step is to create a Bybrand account. If you already have an account, you can skip this step.

All done? The next step is to create your first email signature.

Bybrand has a gallery with good professional templates. However, you do not need to be limited to the premade fields of the template. You can add any text element, images, or icons in any part of your signature.

For our guide, let’s choose this template:

We only changed a few things such as the company logo and the icon of the physical address.

Then, click Save to create the first email signature.

Phase #2 Activating Integration

Now comes the most interesting part: to activate the Bybrand integration with Google Workspace. Visit the Integrations area and then activate G Workspace.

Related:

Click on the Add menu and then add your administrator’s email address along with the domain of your organization.

At the end, you’ll see a screen similar to this one:

The Google Workspace integration with Bybrand is complete. Now, you need to enable the Bybrand app in your Google Workspace Marketplace.

This step is very easy to complete. To help you, we have this quick video tutorial covering every step.

Related links:

With a brand update in October 2020, G Suite Marketplace was renamed Google Workspace Marketplace.

At the end, the Bybrand app must be listed like this example:

Back to Bybrand, we will try to load users to make sure everything is working.

If your account has shown success, it means it is working. In our example, 4 G Suite users were loaded.

Phase #3 Creation of the department

To save some time creating and implementing email signatures to employees, we will use the Departments feature. This feature will automatically generate signatures to users imported from Workspace.

First, let’s create a standard department for this guide. In the future, you can create by sectors, such as Marketing or Sales, to have a different signature for each one.

Proceed to the next step by clicking the Save and Next button.

The next step is to import Workspace users. Click on the import from G Suite option that will be active.

In the next step, click on Load users and select the users you want to import to this new department of yours. In our case, we will use the option to import all.

Now, let’s associate an email signature for this department. Remember that we created a signature at the beginning of this guide? Here it is.

Click on Associate this, for the department to be created for imported users.

We are almost done now.

Our email signature associated with the department does not have the placeholders. We will need to add the department’s reserved fields in the email signature to upload each user’s information automatically.

Click on the Signature menu and then Edit the email signature associated.

Added the placeholders. Your signature needs to look like this example.

Related:

Do you notice that when viewing the signature, the reserved fields are being changed? This is the automatic signature creation for all users.

Phase #4 Updating user signatures in Gmail

The step of updating the signature remotely in the user’s email account was our goal from the beginning, and here we are. You can do this in two ways.

One is doing it individually, clicking on the Paste in email button.

That way, you’ll update only one signature at a time.

The other way is using a Bulk update, which will save you a lot of time, especially if your company has more than 50 employees.

Finishing

The phases of creation and implementation of email signatures are relatively simple. The manual work from the first to the third step needs to be done only once. This way, if you need to create a Marketing department that needs to have different signatures, you don’t need to activate the integration again.

The fourth step covers updating signatures, where you can see the automated work happening, which is more rewarding. Therefore, email signature management should not stop after the first update is completed.

To avoid the manual tasks described at the beginning of the guide, we recommend activating the Bybrand + Google Workspace integration. We developed the tool thinking about IT administrators and marketing professionals, and realized that integrations increase efficiency and help optimize processes, making their daily tasks easier.


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