Market share: Google Workspace, Microsoft 365, and Zoho Workplace

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If you are looking to know the market share of the leading cloud office tools, you have come to the right place.

We have gathered here, in a single page, the total customers of Google Workspace, Microsoft 365 and Zoho. All the figures we have collected are based on official sources released by each company, or from trust-worthy news sources.

The following information can be valuable for you who are undecided about which of the three options to choose for your company’s modern workplace.

Market share in 2020, 2019, and 2018

Market share in Google Workspace, Microsoft 365 and Zoho

Again, we add each official number with a source for you to dig deeper into the companies. You can also read a more in-details analysis of the competitor’s Google Workspace, Microsoft 365, and Zoho here.

Company 2020 2019 2018
Google Workspace 6 million 5 million 4 million
Microsoft 365 258 million 180 million 135 million
Zoho 60 million 50 million 30 million

The following are the sources of the information collected:

Google Workspace

Google Workspace logo

6 million – March 2020

The Google Workspace productivity software suite for businesses, schools, and governments had more than 6 million paying businesses as of March 2020.

5 million – February 2019

Now, more than 5 million paying businesses are using Google Workspace (formerly G Suite) to work faster, smarter, and more collaboratively every day.

4 million – July 2018

More than 4 million paying businesses are using Google tools to reimagine how they work. Companies like Whirlpool, Nielsen, BBVA, and Broadcom are among the many that have chosen G Suite to move faster, better connect their teams, and increase their competitive advantage.

Microsoft 365

Microsoft 365 logo

258 million – 2020

As featured on VentureBeat in June 2020. Microsoft has surpassed 258 million paid enterprise licenses of Microsoft 365.

180 million 2019

Microsoft 365 empowers everyone – enterprises, small businesses, and frontline employees – with an integrated, secure experience that transitions across any device. Office 365 Commercial has 180 million users. The installed EMS base has surpassed 100 million.

135 million – 2018

Already a multi-billion-dollar business, Microsoft 365 offers customers a path to the cloud and extends reach with new and untapped markets – from Fortune 500 companies to small businesses and more than 2 billion top-tier employees. More than 135 million people use Office 365 commercially every month.


Zoho logo

Note that Zoho offers a suite of more than 45 enterprise apps. Users can use a single separate application, for example, pay for a monthly license for just Zoho CRM.

60 million – 2020

Zoho reports that more than 60 million users in over 180 countries around the world trust and use its 45+ office applications.

50 million – 2019

Zoho, which offers a suite of enterprise applications (Sheet, Mail, Meeting, and Writer), said they had reached the 50 million paying user mark.

Zoho One reaches the 20,000 customers mark, a software suite for sales and marketing, finance, HR, and analytics. A way to manage business processes in a simple interface.

30 million – 2018

Zoho Corporation, a global technology company offering the industry’s most comprehensive suite of business software applications, shared that in 2018 they reached more than 30 million users onboard using their cloud office applications.

Market Share in 2021

Where are the figures for 2021?

The recent figures for 2021 are important. We will wait for them and write here for you first hand when any of the three companies publish their figures.

Therefore, let’s see if the unprecedented use of collaboration, productivity, business, and communication tools has seen a growth with the aftermath of the pandemic for the number of paying customers of Microsoft 365, Google Workspace, and Zoho.

Read too: Infographic: G Suite, Office 365 or Zoho Workplace in 2020.