Email signature banners give an excellent opportunity to communicate some additional information about your company. In fact, the email signature banner takes up 80% of your signature space, providing you with a unique space to leave a great last impression on the recipient.
And with the right design, you can easily attract the recipient’s attention and make your signature more distinguishable.
In this guide, let’s take a look at some ways you can make your email signature more attractive, along with some great resources to find those images.
1. Put a face to the name
People remember visuals better than text. But did you know that the most memorable photos are the ones with people on them?
Your image is a great choice to spice up your email signature. It not only adds a personal touch but associates your name with recipients you have not met physically.
Add a colored picture to your email signature banner. Avoid using selfies or prominent crops from other photos. Instead, make sure to only use a professionally taken headshot rather than a full length one for better clarity.
2. Your company’s logo
Alternatively, you can use your company’s logo as part of the email signature banner to gain more exposure and brand awareness.
The logo will give an easy way for the customer to recognize your brand instantly. A passing glance at the company’s logo along with the primary colors of your brand will remind the viewer who they are dealing with immediately – giving a boost to recognition.
Canva is the world’s easiest design tool. And you can conveniently use it to create graphics for your email signature banner– thanks to the user-friendly interface.
The basic version of Canva is also free to use. It includes a variety of email signature banner templates that you can utilize to create professional-looking email signatures with ease.
4. Stock photographs
Similarly, you can buy stock photographs to fill in the visual gap in your email signature banner instantly. Stock photographs are available widely on the internet and allow advertisers to find relevant material for marketing in all niches.
They are also inexpensive when compared to custom photographs, and you can easily find one that is applicable to your brand’s vision with a single click.
If you have access to Photoshop, this may be your first choice when it comes to email signature banners. Coupled with plenty of templates and image editing functions, Photoshop allows users to create attractive layouts for their banners.
Photoshop’s only drawback is that it’s not ideal for non-professional users. And you can only utilize the platform if your graphic design skills are on point. Otherwise, you will need an expert’s help to move across the editing features of Photoshop.
6. Vector images
Another popular choice for email signature banners is readily available vector images. Instead of creating your own graphics, you can use resources such as StockPhotoSecrets and Shutterstock to purchase vector images.
These images can be downloaded immediately and used in various commercial projects, including blogs, websites, and of course, email signature banners.
Email signature banner design tips
Here are some tips to help you make the design process of your email signature banner easier and more attractive.
- Keep the color palette consistent
When looking for images for your email signature banner, make sure to create or source images that are consistent with your branding colors, layout, and design. Avoid using colors that clash, such as purple and orange, unless those are part of your branding colors.
- Use minimal colors
As a general rule of thumb, use the ‘less is more’ protocol to your email signature banners. See, when you use too many colors or bright images, you run the risk of clashes, making your pictures indistinguishable. Instead, use a color palette that is small and simple to reinforce the tie between your viewers and your brand.
- Ensure commercial use
If you are using stock photographs for your signature banner, ensure that they are licensed for commercial use. Some websites allow users the complete freedom to use their resources, while some require attribution. Check the licensing details of each photography site you use to ensure there are no terms and conditions that may create legal problems for you in the future.
- Optimize for mobile
With most emails are opened via a phone, make sure your email signature banner is optimized for both desktop and mobile viewing. Since a typical smartphone screen is vertical, be sure to align your email signature elements vertically too.
- Keep it updated
Once you have finalized your image, make sure the other details present on your banner are updated, including links, phone number, etc. Replace outdated information with updated content as needed too.
Email signature banners play an essential role in your brand’s marketing efforts. A carefully composed and curated image can help distinguish your brand from the rest and make a long-lasting impression on your viewers. With the above tips, we are sure you will have no trouble finding images that work for you and your brand.