{"id":4646,"date":"2023-07-21T18:27:18","date_gmt":"2023-07-21T21:27:18","guid":{"rendered":"https:\/\/www.bybrand.io\/docs\/?post_type=ht_kb&#038;p=4646"},"modified":"2026-05-19T17:27:04","modified_gmt":"2026-05-19T20:27:04","slug":"integration-placeholders","status":"publish","type":"ht_kb","link":"https:\/\/www.bybrand.io\/docs\/article\/integration-placeholders\/","title":{"rendered":"What are integration placeholders?"},"content":{"rendered":"\n<p>Integration placeholders are a feature that helps to create an email signature quickly for a specific platform. When activated, the placeholders are available in the Bybrand editor.<\/p>\n\n\n\n<p>For example, in <strong>Intercom<\/strong>, the variables will be available in the editor by typing two double curly brackets <strong>{{<\/strong>.<\/p>\n\n\n\n<p><strong>Video:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"720\" style=\"aspect-ratio: 1280 \/ 720;\" width=\"1280\" controls src=\"https:\/\/www.bybrand.io\/docs\/wp-content\/uploads\/2023\/07\/Intercom_variables.mp4\"><\/video><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p>Variables work in email signature inboxes, such as those used in Help Scout, Front, and <a href=\"https:\/\/www.bybrand.io\/docs\/article\/video-microsoft365\/\" type=\"ht_kb\" id=\"4423\" target=\"_blank\" rel=\"noreferrer noopener\">MS Exchange<\/a>. When you paste the email signature into the platform, these fields are automatically replaced with individual details for each user, such as their name, position, phone numbers, and other fields from the support agent&#8217;s profile.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why use it?<\/h2>\n\n\n\n<p>The main benefit is the need for a smaller number of email signatures. It is not necessary to create a unique HTML email signature for each user. By using placeholders, it is possible to create a single signature for multiple users who are connected to the same inbox.<\/p>\n\n\n\n<p><strong>Example for Microsoft Exchange:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"421\" height=\"314\" src=\"https:\/\/www.bybrand.io\/docs\/wp-content\/uploads\/2023\/07\/signatureMS_Exchange04.png\" alt=\"Example for Microsoft Exchange.\" class=\"wp-image-7635\" srcset=\"https:\/\/www.bybrand.io\/docs\/wp-content\/uploads\/2023\/07\/signatureMS_Exchange04.png 421w, https:\/\/www.bybrand.io\/docs\/wp-content\/uploads\/2023\/07\/signatureMS_Exchange04-300x224.png 300w, https:\/\/www.bybrand.io\/docs\/wp-content\/uploads\/2023\/07\/signatureMS_Exchange04-50x37.png 50w, https:\/\/www.bybrand.io\/docs\/wp-content\/uploads\/2023\/07\/signatureMS_Exchange04-60x45.png 60w, https:\/\/www.bybrand.io\/docs\/wp-content\/uploads\/2023\/07\/signatureMS_Exchange04-100x75.png 100w\" sizes=\"auto, (max-width: 421px) 100vw, 421px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p>In addition, the integration of placeholders ensures that the user&#8217;s signature information is always up-to-date, since the data is pulled directly from each platform. This saves time in managing signatures and ensures that all information is accurate and up-to-date.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Where you can get more information<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/support.teamwork.com\/desk\/advanced\/using-variables\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/support.teamwork.com\/desk\/advanced\/using-variables<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/docs.helpscout.com\/article\/468-work-with-variables\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/docs.helpscout.com\/article\/468-work-with-variables<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/help.front.com\/en\/articles\/2306#overview\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/help.front.com\/en\/articles\/2306#overview<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.intercom.com\/help\/en\/articles\/248-personalizing-messages-using-variables\">https:\/\/www.intercom.com\/help\/en\/articles\/248-personalizing-messages-using-variables<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Integration placeholders are a feature that helps to create a signature quickly for a specific platform.<\/p>\n","protected":false},"author":1,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"ht-kb-category":[87],"ht-kb-tag":[],"class_list":["post-4646","ht_kb","type-ht_kb","status-publish","format-standard","hentry","ht_kb_category-placeholders-only"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What are integration placeholders? - Bybrand<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bybrand.io\/docs\/article\/integration-placeholders\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What are integration placeholders? - Bybrand\" \/>\n<meta property=\"og:description\" content=\"Integration placeholders are a feature that helps to create a signature quickly for a specific platform.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bybrand.io\/docs\/article\/integration-placeholders\/\" \/>\n<meta property=\"og:site_name\" content=\"Bybrand\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bybrandio\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-19T20:27:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bybrand.io\/docs\/wp-content\/uploads\/2023\/07\/signatureMS_Exchange04.png\" \/>\n\t<meta property=\"og:image:width\" content=\"421\" \/>\n\t<meta property=\"og:image:height\" content=\"314\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@bybrandio\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.bybrand.io\\\/docs\\\/article\\\/integration-placeholders\\\/\",\"url\":\"https:\\\/\\\/www.bybrand.io\\\/docs\\\/article\\\/integration-placeholders\\\/\",\"name\":\"What are integration placeholders? - Bybrand\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.bybrand.io\\\/docs\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.bybrand.io\\\/docs\\\/article\\\/integration-placeholders\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.bybrand.io\\\/docs\\\/article\\\/integration-placeholders\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.bybrand.io\\\/docs\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/signatureMS_Exchange04.png\",\"datePublished\":\"2023-07-21T21:27:18+00:00\",\"dateModified\":\"2026-05-19T20:27:04+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.bybrand.io\\\/docs\\\/article\\\/integration-placeholders\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.bybrand.io\\\/docs\\\/article\\\/integration-placeholders\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.bybrand.io\\\/docs\\\/article\\\/integration-placeholders\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.bybrand.io\\\/docs\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/signatureMS_Exchange04.png\",\"contentUrl\":\"https:\\\/\\\/www.bybrand.io\\\/docs\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/signatureMS_Exchange04.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.bybrand.io\\\/docs\\\/article\\\/integration-placeholders\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.bybrand.io\\\/docs\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What are integration placeholders?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.bybrand.io\\\/docs\\\/#website\",\"url\":\"https:\\\/\\\/www.bybrand.io\\\/docs\\\/\",\"name\":\"Bybrand - Knowledge base\",\"description\":\"Business Email Signature Manager for IT Managers, and Marketers\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.bybrand.io\\\/docs\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What are integration placeholders? - Bybrand","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.bybrand.io\/docs\/article\/integration-placeholders\/","og_locale":"en_US","og_type":"article","og_title":"What are integration placeholders? - Bybrand","og_description":"Integration placeholders are a feature that helps to create a signature quickly for a specific platform.","og_url":"https:\/\/www.bybrand.io\/docs\/article\/integration-placeholders\/","og_site_name":"Bybrand","article_publisher":"https:\/\/www.facebook.com\/bybrandio\/","article_modified_time":"2026-05-19T20:27:04+00:00","og_image":[{"width":421,"height":314,"url":"https:\/\/www.bybrand.io\/docs\/wp-content\/uploads\/2023\/07\/signatureMS_Exchange04.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@bybrandio","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.bybrand.io\/docs\/article\/integration-placeholders\/","url":"https:\/\/www.bybrand.io\/docs\/article\/integration-placeholders\/","name":"What are integration placeholders? - Bybrand","isPartOf":{"@id":"https:\/\/www.bybrand.io\/docs\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.bybrand.io\/docs\/article\/integration-placeholders\/#primaryimage"},"image":{"@id":"https:\/\/www.bybrand.io\/docs\/article\/integration-placeholders\/#primaryimage"},"thumbnailUrl":"https:\/\/www.bybrand.io\/docs\/wp-content\/uploads\/2023\/07\/signatureMS_Exchange04.png","datePublished":"2023-07-21T21:27:18+00:00","dateModified":"2026-05-19T20:27:04+00:00","breadcrumb":{"@id":"https:\/\/www.bybrand.io\/docs\/article\/integration-placeholders\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.bybrand.io\/docs\/article\/integration-placeholders\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.bybrand.io\/docs\/article\/integration-placeholders\/#primaryimage","url":"https:\/\/www.bybrand.io\/docs\/wp-content\/uploads\/2023\/07\/signatureMS_Exchange04.png","contentUrl":"https:\/\/www.bybrand.io\/docs\/wp-content\/uploads\/2023\/07\/signatureMS_Exchange04.png"},{"@type":"BreadcrumbList","@id":"https:\/\/www.bybrand.io\/docs\/article\/integration-placeholders\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.bybrand.io\/docs\/"},{"@type":"ListItem","position":2,"name":"What are integration placeholders?"}]},{"@type":"WebSite","@id":"https:\/\/www.bybrand.io\/docs\/#website","url":"https:\/\/www.bybrand.io\/docs\/","name":"Bybrand - Knowledge base","description":"Business Email Signature Manager for IT Managers, and Marketers","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.bybrand.io\/docs\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.bybrand.io\/docs\/wp-json\/wp\/v2\/ht-kb\/4646","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bybrand.io\/docs\/wp-json\/wp\/v2\/ht-kb"}],"about":[{"href":"https:\/\/www.bybrand.io\/docs\/wp-json\/wp\/v2\/types\/ht_kb"}],"author":[{"embeddable":true,"href":"https:\/\/www.bybrand.io\/docs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bybrand.io\/docs\/wp-json\/wp\/v2\/comments?post=4646"}],"version-history":[{"count":8,"href":"https:\/\/www.bybrand.io\/docs\/wp-json\/wp\/v2\/ht-kb\/4646\/revisions"}],"predecessor-version":[{"id":7649,"href":"https:\/\/www.bybrand.io\/docs\/wp-json\/wp\/v2\/ht-kb\/4646\/revisions\/7649"}],"wp:attachment":[{"href":"https:\/\/www.bybrand.io\/docs\/wp-json\/wp\/v2\/media?parent=4646"}],"wp:term":[{"taxonomy":"ht_kb_category","embeddable":true,"href":"https:\/\/www.bybrand.io\/docs\/wp-json\/wp\/v2\/ht-kb-category?post=4646"},{"taxonomy":"ht_kb_tag","embeddable":true,"href":"https:\/\/www.bybrand.io\/docs\/wp-json\/wp\/v2\/ht-kb-tag?post=4646"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}