{"id":1407,"date":"2020-05-09T11:14:45","date_gmt":"2020-05-09T14:14:45","guid":{"rendered":"https:\/\/www.bybrand.io\/docs\/?post_type=ht_kb&#038;p=1407"},"modified":"2026-04-09T19:28:32","modified_gmt":"2026-04-09T22:28:32","slug":"google-analytics","status":"publish","type":"ht_kb","link":"https:\/\/www.bybrand.io\/docs\/article\/google-analytics\/","title":{"rendered":"Enable integration with Google Analytics"},"content":{"rendered":"\n<p>After you enable Bybrand + Google Analytics integration via UTM code, you&#8217;ll be able to track the clicks that occur on your email signatures directly in the Google Analytics panel.<\/p>\n\n\n\n<p>Here&#8217;s an example:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1025\" height=\"562\" src=\"https:\/\/www.bybrand.io\/docs\/wp-content\/uploads\/2020\/05\/utmlinks-integration-analytics.png\" alt=\"Google Analytics panel with the results\" class=\"wp-image-1398\" srcset=\"https:\/\/www.bybrand.io\/docs\/wp-content\/uploads\/2020\/05\/utmlinks-integration-analytics.png 1025w, https:\/\/www.bybrand.io\/docs\/wp-content\/uploads\/2020\/05\/utmlinks-integration-analytics-300x164.png 300w, https:\/\/www.bybrand.io\/docs\/wp-content\/uploads\/2020\/05\/utmlinks-integration-analytics-768x421.png 768w, https:\/\/www.bybrand.io\/docs\/wp-content\/uploads\/2020\/05\/utmlinks-integration-analytics-50x27.png 50w, https:\/\/www.bybrand.io\/docs\/wp-content\/uploads\/2020\/05\/utmlinks-integration-analytics-60x33.png 60w, https:\/\/www.bybrand.io\/docs\/wp-content\/uploads\/2020\/05\/utmlinks-integration-analytics-100x55.png 100w\" sizes=\"auto, (max-width: 1025px) 100vw, 1025px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Enabling Bybrand + Google Analytics integration<\/h2>\n\n\n\n<p>First, navigate to the Bybrand integration area, and click on the <a href=\"https:\/\/www.bybrand.io\/integrations\/google-analytics\">Google Analytics<\/a> integration, as can be seen in this illustration.<\/p>\n\n\n\n<p>Click on the Manager menu.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"961\" height=\"558\" src=\"https:\/\/www.bybrand.io\/docs\/wp-content\/uploads\/2020\/05\/bybrand-integration-utmcode.png\" alt=\"Enabling integration of Google Analytics\" class=\"wp-image-1401\" srcset=\"https:\/\/www.bybrand.io\/docs\/wp-content\/uploads\/2020\/05\/bybrand-integration-utmcode.png 961w, https:\/\/www.bybrand.io\/docs\/wp-content\/uploads\/2020\/05\/bybrand-integration-utmcode-300x174.png 300w, https:\/\/www.bybrand.io\/docs\/wp-content\/uploads\/2020\/05\/bybrand-integration-utmcode-768x446.png 768w, https:\/\/www.bybrand.io\/docs\/wp-content\/uploads\/2020\/05\/bybrand-integration-utmcode-50x29.png 50w, https:\/\/www.bybrand.io\/docs\/wp-content\/uploads\/2020\/05\/bybrand-integration-utmcode-60x35.png 60w, https:\/\/www.bybrand.io\/docs\/wp-content\/uploads\/2020\/05\/bybrand-integration-utmcode-100x58.png 100w\" sizes=\"auto, (max-width: 961px) 100vw, 961px\" \/><\/figure>\n\n\n\n<p>Next, set the <em>UTM code<\/em> parameters you want to add to each link you add in the email signature. In this example, we can see the parameters:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>source: bybrand<\/li>\n\n\n\n<li>medium: signature<\/li>\n\n\n\n<li>campaign: email signature name.<\/li>\n<\/ul>\n\n\n\n<p>The signature name is used automatically with the code <em>campaign<\/em>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"842\" height=\"480\" src=\"https:\/\/www.bybrand.io\/docs\/wp-content\/uploads\/2020\/05\/bybrand-integration-utmcode-manage.png\" alt=\"Google Analytics settings area\" class=\"wp-image-1402\" srcset=\"https:\/\/www.bybrand.io\/docs\/wp-content\/uploads\/2020\/05\/bybrand-integration-utmcode-manage.png 842w, https:\/\/www.bybrand.io\/docs\/wp-content\/uploads\/2020\/05\/bybrand-integration-utmcode-manage-300x171.png 300w, https:\/\/www.bybrand.io\/docs\/wp-content\/uploads\/2020\/05\/bybrand-integration-utmcode-manage-768x438.png 768w, https:\/\/www.bybrand.io\/docs\/wp-content\/uploads\/2020\/05\/bybrand-integration-utmcode-manage-50x29.png 50w, https:\/\/www.bybrand.io\/docs\/wp-content\/uploads\/2020\/05\/bybrand-integration-utmcode-manage-60x34.png 60w, https:\/\/www.bybrand.io\/docs\/wp-content\/uploads\/2020\/05\/bybrand-integration-utmcode-manage-100x57.png 100w\" sizes=\"auto, (max-width: 842px) 100vw, 842px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Added UTM code in links<\/h3>\n\n\n\n<p>Let&#8217;s see how easy it is to add tracking codes to your links. Once you&#8217;ve added it, all you need to do is paste your signature into the email and start sending your messages.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"950\" height=\"492\" src=\"https:\/\/www.bybrand.io\/docs\/wp-content\/uploads\/2020\/05\/utmlinks-integration-shorten.gif\" alt=\"Shortening a link within your email signature\" class=\"wp-image-1403\"\/><\/figure>\n\n\n\n<p><strong>Note:<\/strong> Please note that your website or blog needs to have Google Analytics installed. If not, you can add integration with a URL shortener, such as <a href=\"https:\/\/www.bybrand.io\/integrations\/bitly\">Bitly<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Some ideas where to add the code<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Link of the site;<\/li>\n\n\n\n<li>Blog URL;<\/li>\n\n\n\n<li>Link to a banner ad;<\/li>\n\n\n\n<li>Landing page;<\/li>\n\n\n\n<li>In the company logo with link;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Video tutorial<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How to Track Email Signature Clicks with Google Analytics\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/CBn220PllF8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>In this tutorial, we will see instructions on how to enable Google Analytics integration using UTM code<\/p>\n","protected":false},"author":1,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"ht-kb-category":[50],"ht-kb-tag":[],"class_list":["post-1407","ht_kb","type-ht_kb","status-publish","format-standard","hentry","ht_kb_category-utmcode"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - 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