{"id":1973,"date":"2020-10-05T10:14:36","date_gmt":"2020-10-05T13:14:36","guid":{"rendered":"https:\/\/www.bybrand.io\/docs\/?post_type=ht_kb&#038;p=1973"},"modified":"2026-04-09T19:30:23","modified_gmt":"2026-04-09T22:30:23","slug":"rastreiar-cliques-google-analytics","status":"publish","type":"ht_kb","link":"https:\/\/www.bybrand.io\/docs\/pt-br\/article\/rastreiar-cliques-google-analytics\/","title":{"rendered":"Rastrear cliques na assinatura de e-mail"},"content":{"rendered":"\n<p>Neste r\u00e1pido tutorial, vamos considerar que voc\u00ea j\u00e1 ativou a integra\u00e7\u00e3o com o Google Analytics. A seguir, voc\u00ea pode acompanhar como adicionar facilmente um c\u00f3digo UTM em sua assinatura de e-mail, para rastrear os cliques recebidos no painel do Google Analytics.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.bybrand.io\/docs\/pt-br\/article\/google-analytics\/\">Como ativar a integra\u00e7\u00e3o<\/a>;<\/li>\n\n\n\n<li><a href=\"https:\/\/www.bybrand.io\/pt\/integrations\/google-analytics\" target=\"_blank\" rel=\"noreferrer noopener\">Integra\u00e7\u00e3o Bybrand + Google Analytics<\/a>;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">No Bybrand editor<\/h2>\n\n\n\n<p>Clique para editar a sua assinatura de e-mail, com o Bybrand editor.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1039\" height=\"560\" src=\"https:\/\/www.bybrand.io\/docs\/wp-content\/uploads\/2020\/10\/add-utm-code-1.gif\" alt=\"Adicionar UTM code na assinatura de email\" class=\"wp-image-1977\"\/><figcaption class=\"wp-element-caption\">Visualiza\u00e7\u00e3o r\u00e1pida.<\/figcaption><\/figure>\n\n\n\n<p><strong>Dica \u00fatil:<\/strong><\/p>\n\n\n\n<p>Qualquer conte\u00fado que receba um link para o seu site, blog ou p\u00e1gina web onde voc\u00ea tenha o Google Analytics, conv\u00eam adicionar um trecho extra, com o conte\u00fado do c\u00f3digo UTM.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ga-dev-tools.appspot.com\/campaign-url-builder\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google UTM Code Builder<\/a>;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Onde n\u00e3o adicionar c\u00f3digos UTM?<\/h2>\n\n\n\n<p>N\u00e3o faz sentido adicionar um c\u00f3digo UTM em p\u00e1ginas sociais. Voc\u00ea n\u00e3o tem o Google Analytics instalado no destino.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">V\u00eddeo tutorial completo<\/h2>\n\n\n\n<p>Aqui temos um v\u00eddeo tutorial de como instalar a integra\u00e7\u00e3o e adicionar os c\u00f3digos de forma f\u00e1cil em cada link da assinatura de e-mail.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How to Track Email Signature Clicks with Google Analytics\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/CBn220PllF8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>R\u00e1pido tutorial de como adicionar facilmente um c\u00f3digo UTM em sua assinatura de e-mail, para rastrear os cliques.<\/p>\n","protected":false},"author":1,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"ht-kb-category":[48],"ht-kb-tag":[],"class_list":["post-1973","ht_kb","type-ht_kb","status-publish","format-standard","hentry","ht_kb_category-utmcode-pt"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - 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