{"id":1395,"date":"2020-05-09T10:57:02","date_gmt":"2020-05-09T13:57:02","guid":{"rendered":"https:\/\/www.bybrand.io\/docs\/?post_type=ht_kb&#038;p=1395"},"modified":"2026-04-09T19:29:07","modified_gmt":"2026-04-09T22:29:07","slug":"google-analytics","status":"publish","type":"ht_kb","link":"https:\/\/www.bybrand.io\/docs\/pt-br\/article\/google-analytics\/","title":{"rendered":"Ativar integra\u00e7\u00e3o com o Google Analytics"},"content":{"rendered":"\n<p>Depois que ativar a integra\u00e7\u00e3o Bybrand + Google Analytics via<em> UTM code<\/em>, voc\u00ea vai conseguir acompanhar os cliques que ocorrem na suas assinaturas de e-mail direto no painel do Google Analytics.<\/p>\n\n\n\n<p>Aqui temos um exemplo:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1025\" height=\"562\" src=\"https:\/\/www.bybrand.io\/docs\/wp-content\/uploads\/2020\/05\/utmlinks-integration-analytics.png\" alt=\"Painel do Google Analytics com os resultados.\" class=\"wp-image-1398\" srcset=\"https:\/\/www.bybrand.io\/docs\/wp-content\/uploads\/2020\/05\/utmlinks-integration-analytics.png 1025w, https:\/\/www.bybrand.io\/docs\/wp-content\/uploads\/2020\/05\/utmlinks-integration-analytics-300x164.png 300w, https:\/\/www.bybrand.io\/docs\/wp-content\/uploads\/2020\/05\/utmlinks-integration-analytics-768x421.png 768w, https:\/\/www.bybrand.io\/docs\/wp-content\/uploads\/2020\/05\/utmlinks-integration-analytics-50x27.png 50w, https:\/\/www.bybrand.io\/docs\/wp-content\/uploads\/2020\/05\/utmlinks-integration-analytics-60x33.png 60w, https:\/\/www.bybrand.io\/docs\/wp-content\/uploads\/2020\/05\/utmlinks-integration-analytics-100x55.png 100w\" sizes=\"auto, (max-width: 1025px) 100vw, 1025px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Ativando a integra\u00e7\u00e3o Bybrand + Google Analytics<\/h2>\n\n\n\n<p>Primeiro, navegue para a \u00e1rea de integra\u00e7\u00f5es do Bybrand, e clique na integra\u00e7\u00e3o com o <a href=\"https:\/\/www.bybrand.io\/pt\/integrations\/google-analytics\">Google Analytics<\/a>, como pode ser visto nesta ilustra\u00e7\u00e3o.<\/p>\n\n\n\n<p>Clique na aba Gerengiar.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"961\" height=\"558\" src=\"https:\/\/www.bybrand.io\/docs\/wp-content\/uploads\/2020\/05\/bybrand-integration-utmcode.png\" alt=\"Ativando a integra\u00e7\u00e3o Bybrand + Google Analytics\" class=\"wp-image-1401\" srcset=\"https:\/\/www.bybrand.io\/docs\/wp-content\/uploads\/2020\/05\/bybrand-integration-utmcode.png 961w, https:\/\/www.bybrand.io\/docs\/wp-content\/uploads\/2020\/05\/bybrand-integration-utmcode-300x174.png 300w, https:\/\/www.bybrand.io\/docs\/wp-content\/uploads\/2020\/05\/bybrand-integration-utmcode-768x446.png 768w, https:\/\/www.bybrand.io\/docs\/wp-content\/uploads\/2020\/05\/bybrand-integration-utmcode-50x29.png 50w, https:\/\/www.bybrand.io\/docs\/wp-content\/uploads\/2020\/05\/bybrand-integration-utmcode-60x35.png 60w, https:\/\/www.bybrand.io\/docs\/wp-content\/uploads\/2020\/05\/bybrand-integration-utmcode-100x58.png 100w\" sizes=\"auto, (max-width: 961px) 100vw, 961px\" \/><\/figure>\n\n\n\n<p>Em seguida, configure os par\u00e2metros de<em> UTM code<\/em> que deseja adicionar em cada link  que adicionar na assinatura de e-mail. Neste nosso exemplo, podemos ver os par\u00e2metros:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>source: bybrand<\/li>\n\n\n\n<li>medium: signature<\/li>\n\n\n\n<li>campaign: o nome da assinatura.<\/li>\n<\/ul>\n\n\n\n<p>O nome da assinatura \u00e9 usada automaticamente como o c\u00f3digo de <em>campaign<\/em>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"842\" height=\"480\" src=\"https:\/\/www.bybrand.io\/docs\/wp-content\/uploads\/2020\/05\/bybrand-integration-utmcode-manage.png\" alt=\"Google Analytics integra\u00e7\u00e3o \u00e1rea de configura\u00e7\u00e3o\" class=\"wp-image-1402\" srcset=\"https:\/\/www.bybrand.io\/docs\/wp-content\/uploads\/2020\/05\/bybrand-integration-utmcode-manage.png 842w, https:\/\/www.bybrand.io\/docs\/wp-content\/uploads\/2020\/05\/bybrand-integration-utmcode-manage-300x171.png 300w, https:\/\/www.bybrand.io\/docs\/wp-content\/uploads\/2020\/05\/bybrand-integration-utmcode-manage-768x438.png 768w, https:\/\/www.bybrand.io\/docs\/wp-content\/uploads\/2020\/05\/bybrand-integration-utmcode-manage-50x29.png 50w, https:\/\/www.bybrand.io\/docs\/wp-content\/uploads\/2020\/05\/bybrand-integration-utmcode-manage-60x34.png 60w, https:\/\/www.bybrand.io\/docs\/wp-content\/uploads\/2020\/05\/bybrand-integration-utmcode-manage-100x57.png 100w\" sizes=\"auto, (max-width: 842px) 100vw, 842px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Adicionado UTM code em links<\/h3>\n\n\n\n<p>Aqui est\u00e1 como \u00e9 f\u00e1cil adicionar c\u00f3digos de acompanhamento a seus links. Ap\u00f3s adicionar, tudo o que voc\u00ea precisa fazer \u00e9 colar a assinatura no e-mail, e come\u00e7ar a enviar suas mensagens.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"950\" height=\"492\" src=\"https:\/\/www.bybrand.io\/docs\/wp-content\/uploads\/2020\/05\/utmlinks-integration-shorten.gif\" alt=\"Encurtando um link dentro da assinatura de e-mail\" class=\"wp-image-1403\"\/><\/figure>\n\n\n\n<p><strong>Nota:<\/strong> Observe que o seu site ou blog precisa ter o Google Analytics instalado. Caso n\u00e3o tenha, voc\u00ea pode adicionar a integra\u00e7\u00e3o com um encurtador de URL, como o <a href=\"https:\/\/www.bybrand.io\/pt\/integrations\/bitly\">Bitly<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Algumas ideias de onde inserir o c\u00f3digo<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Link do site;<\/li>\n\n\n\n<li>Link que aponta para o blog;<\/li>\n\n\n\n<li>Link de uma imagem de banner;<\/li>\n\n\n\n<li>Landing page;<\/li>\n\n\n\n<li>No link do logotipo;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">V\u00eddeo tutorial<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How to Track Email Signature Clicks with Google Analytics\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/CBn220PllF8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Neste tutorial, vamos ver as instru\u00e7\u00f5es de como ativar a integra\u00e7\u00e3o Google Analytics usando UTM codes.<\/p>\n","protected":false},"author":1,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"ht-kb-category":[48],"ht-kb-tag":[],"class_list":["post-1395","ht_kb","type-ht_kb","status-publish","format-standard","hentry","ht_kb_category-utmcode-pt"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - 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