Table of contents<\/h2>- What is an email signature banner?<\/a><\/li>
- When to use email signature banners<\/a><\/li>
- Why use email signature banners for marketing<\/a>
- Improves brand awareness<\/a><\/li><\/ul><\/li>
- 5 Ways to use email signature banners<\/a>
- 1. Using email banners to support your ongoing marketing campaigns<\/a><\/li>
- 2. Email signatures for your sales strategy<\/a><\/li>
- 4. Share a lead magnet<\/a><\/li>
- 5. Promote content or news<\/a><\/li><\/ul><\/li>
- How to add a banner in the email signature?<\/a><\/li>
- More examples of email signatures with a banner<\/a><\/li>
- Conclusion<\/a><\/li><\/ul><\/div>\n\n\n\n
What is an email signature banner?<\/span><\/h2>\n\n\n\nAn email signature banner is an image that you add to your email signature. The image, or banner, is displayed at the bottom of the email where you would normally sign off.<\/p>\n\n\n
\n![\"Example](\"https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2018\/09\/2040.png\")
<\/figure><\/div>\n\n\n
\n\n\n\nEmail signature banners can really grab attention. So, they\u2019re a great way to spread awareness about your brand or deliver a marketing message. Whatever you use your email signature banner for, it should contain a short message relevant to your email recipients.<\/p>\n\n\n\n
Email signature banners are usually around 600px per 100px in size, although there\u2019s no exact email signature banner size that they should be. It\u2019s just important that they are clear and easy to read, they load fast, and that they clearly display the information you need to show.<\/p>\n\n\n\n
When to use email signature banners<\/span><\/h2>\n\n\n\nThere are many different scenarios when using email signature banners makes sense. Many companies make it standard for employees to add a banner to their email signature on their work email address. This doesn\u2019t necessarily promote anything, but it just helps to improve brand awareness and it looks professional.<\/p>\n\n\n\n
An email signature promotional banner can be used to spread marketing messages and promote an upcoming event or campaign. If there\u2019s something you want to promote, why not put it out in front of everyone who sees your emails?<\/p>\n\n\n\n
Relevant email signature banners are generally reserved for professional email addresses. However, you can use them any time you wish to spread a message.<\/p>\n\n\n\n
Email banners usually include a call to action with a link that you wish to direct your recipients to. However, you could just use a banner to make email signatures look more professional or exciting.<\/p>\n\n\n\n
Why use email signature banners for marketing<\/span><\/h2>\n\n\n\nUsing an email signature banner is a simple way to make a big impact.<\/p>\n\n\n\n
\nThe B2B customers are apparent about what they want from suppliers: more channels, more convenience, and a more personalized experience. They want the right mix of in-person interactions, remote contact via phone or video, and e-commerce self-service across the purchasing journey.<\/p>\nThe future of B2B sales is hybrid.<\/a><\/cite><\/blockquote>\n\n\n\nHere are two of the main reasons why email signature marketing<\/a> is a good idea.<\/p>\n\n\n\nImproves brand awareness<\/span><\/h3>\n\n\n\nEven if you\u2019re not spreading a specific marketing message, a professional email signature just looks good for your brand. Having an eye-catching email banner will help anyone you get in contact with remember your brand. And if the banner looks great, then you will be able to generate more positive brand awareness.<\/p>\n\n\n\n
Many email recipients will take you more seriously if you have a great email signature. Both your professional and personal email signature could also include a headshot of yourself, which helps people get a better idea of who they\u2019re communicating with.<\/p>\n\n\n\n
This makes your emails more personal and helps improve the way you communicate.<\/p>\n\n\n\n
Builds trust<\/h3>\n\n\n\n
Email signatures are also a great way to showcase your achievements and build trust. You can use your email signature to display any trust badges you or your company may have. This could include rewards and achievements.<\/p>\n\n\n\n
It could also include positive reviews, user ratings, customer testimonials, or anything else that creates trust around your business.<\/p>\n\n\n\n
If you\u2019re emailing leads and are trying to gain credibility, then adding some kind of trust badge to your email signature can go a long way.<\/p>\n\n\n\n
5 Ways to use email signature banners<\/span><\/h2>\n\n\n\n1. Using email banners to support your ongoing marketing campaigns<\/span><\/h3>\n\n\n\nEmail signature marketing shouldn\u2019t be used as a standalone marketing tool. However, it\u2019s a great way to gain more traction around your current ongoing marketing campaigns.<\/p>\n\n\n\n
If you have an existing marketing campaign, using your email to promote it will help you to increase reach and brand awareness. Ideally, this should be focused on ongoing marketing activity – such as your blog or your social media.<\/p>\n\n\n\n
You can promote limited-time marketing content, like a contest, in your email signature, although you might not get that much activity from it.<\/p>\n\n\n\n
Using your email banner to promote your blog, your social media channels, a webinar series, your newsletter, or any existing marketing campaigns is a great idea. Link out to these resources, and you could generate more subscribers, readers, or fans without putting in any real effort.<\/p>\n\n\n\n
Read also:<\/strong> Adding social media icons to a professional email signature<\/a>.<\/p>\n\n\n\nThe great thing is that these campaigns are ongoing, so you won\u2019t have to worry about changing your email banner all the time.<\/p>\n\n\n\n
Plus:<\/strong> Bybrand’s integration with Google Workspace<\/a> and Zoho CRM<\/a> allows you to update user email signatures with just a few clicks, dynamically. So you can change the signature content on the fly at any time.<\/p>\n\n\n\n2. Email signatures for your sales strategy<\/span><\/h3>\n\n\n\nEmail signature marketing campaigns are effective, but you can also use email banners to enhance the sales process. Sales teams can use email banners to promote an action without being too pushy.<\/p>\n\n\n\n
You could add a banner to share valuable content (like a podcast or case study), display a customer testimonial, or simply link to your \u201cbook a demo\u201d page. Doing this isn\u2019t forcing your leads to do anything, but it does let you dangle a carrot out in front of whomever you come into contact with.<\/p>\n\n\n\n
Email signature example:<\/p>\n\n\n
\n![\"\"](\"https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2021\/11\/2marketing.png\")
<\/figure><\/div>\n\n\n
\n\n\n\n3. Promote events<\/h3>\n\n\n\n
Email signature banners work great for spreading awareness about your upcoming webinar or event. Simply add a registration link to your email banner, and you can easily attract whoever you come into contact with.<\/p>\n\n\n\n
This doesn\u2019t require any effort from you – you just need to carry on with your regular day-to-day communications. If you contact people who get value from your conversations, there’s a good chance they will be interested in joining your event.<\/p>\n\n\n\n
Email signature example with an event banner:<\/p>\n\n\n
- Improves brand awareness<\/a><\/li><\/ul><\/li>
- 5 Ways to use email signature banners<\/a>
- 1. Using email banners to support your ongoing marketing campaigns<\/a><\/li>
- 2. Email signatures for your sales strategy<\/a><\/li>
- 4. Share a lead magnet<\/a><\/li>
- 5. Promote content or news<\/a><\/li><\/ul><\/li>
- How to add a banner in the email signature?<\/a><\/li>
- More examples of email signatures with a banner<\/a><\/li>
- Conclusion<\/a><\/li><\/ul><\/div>\n\n\n\n
What is an email signature banner?<\/span><\/h2>\n\n\n\n
An email signature banner is an image that you add to your email signature. The image, or banner, is displayed at the bottom of the email where you would normally sign off.<\/p>\n\n\n
\n<\/figure><\/div>\n\n\n
\n\n\n\nEmail signature banners can really grab attention. So, they\u2019re a great way to spread awareness about your brand or deliver a marketing message. Whatever you use your email signature banner for, it should contain a short message relevant to your email recipients.<\/p>\n\n\n\n
Email signature banners are usually around 600px per 100px in size, although there\u2019s no exact email signature banner size that they should be. It\u2019s just important that they are clear and easy to read, they load fast, and that they clearly display the information you need to show.<\/p>\n\n\n\n
When to use email signature banners<\/span><\/h2>\n\n\n\n
There are many different scenarios when using email signature banners makes sense. Many companies make it standard for employees to add a banner to their email signature on their work email address. This doesn\u2019t necessarily promote anything, but it just helps to improve brand awareness and it looks professional.<\/p>\n\n\n\n
An email signature promotional banner can be used to spread marketing messages and promote an upcoming event or campaign. If there\u2019s something you want to promote, why not put it out in front of everyone who sees your emails?<\/p>\n\n\n\n
Relevant email signature banners are generally reserved for professional email addresses. However, you can use them any time you wish to spread a message.<\/p>\n\n\n\n
Email banners usually include a call to action with a link that you wish to direct your recipients to. However, you could just use a banner to make email signatures look more professional or exciting.<\/p>\n\n\n\n
Why use email signature banners for marketing<\/span><\/h2>\n\n\n\n
Using an email signature banner is a simple way to make a big impact.<\/p>\n\n\n\n
\n
The B2B customers are apparent about what they want from suppliers: more channels, more convenience, and a more personalized experience. They want the right mix of in-person interactions, remote contact via phone or video, and e-commerce self-service across the purchasing journey.<\/p>\nThe future of B2B sales is hybrid.<\/a><\/cite><\/blockquote>\n\n\n\n
Here are two of the main reasons why email signature marketing<\/a> is a good idea.<\/p>\n\n\n\n
Improves brand awareness<\/span><\/h3>\n\n\n\n
Even if you\u2019re not spreading a specific marketing message, a professional email signature just looks good for your brand. Having an eye-catching email banner will help anyone you get in contact with remember your brand. And if the banner looks great, then you will be able to generate more positive brand awareness.<\/p>\n\n\n\n
Many email recipients will take you more seriously if you have a great email signature. Both your professional and personal email signature could also include a headshot of yourself, which helps people get a better idea of who they\u2019re communicating with.<\/p>\n\n\n\n
This makes your emails more personal and helps improve the way you communicate.<\/p>\n\n\n\n
Builds trust<\/h3>\n\n\n\n
Email signatures are also a great way to showcase your achievements and build trust. You can use your email signature to display any trust badges you or your company may have. This could include rewards and achievements.<\/p>\n\n\n\n
It could also include positive reviews, user ratings, customer testimonials, or anything else that creates trust around your business.<\/p>\n\n\n\n
If you\u2019re emailing leads and are trying to gain credibility, then adding some kind of trust badge to your email signature can go a long way.<\/p>\n\n\n\n
5 Ways to use email signature banners<\/span><\/h2>\n\n\n\n
1. Using email banners to support your ongoing marketing campaigns<\/span><\/h3>\n\n\n\n
Email signature marketing shouldn\u2019t be used as a standalone marketing tool. However, it\u2019s a great way to gain more traction around your current ongoing marketing campaigns.<\/p>\n\n\n\n
If you have an existing marketing campaign, using your email to promote it will help you to increase reach and brand awareness. Ideally, this should be focused on ongoing marketing activity – such as your blog or your social media.<\/p>\n\n\n\n
You can promote limited-time marketing content, like a contest, in your email signature, although you might not get that much activity from it.<\/p>\n\n\n\n
Using your email banner to promote your blog, your social media channels, a webinar series, your newsletter, or any existing marketing campaigns is a great idea. Link out to these resources, and you could generate more subscribers, readers, or fans without putting in any real effort.<\/p>\n\n\n\n
Read also:<\/strong> Adding social media icons to a professional email signature<\/a>.<\/p>\n\n\n\n
The great thing is that these campaigns are ongoing, so you won\u2019t have to worry about changing your email banner all the time.<\/p>\n\n\n\n
Plus:<\/strong> Bybrand’s integration with Google Workspace<\/a> and Zoho CRM<\/a> allows you to update user email signatures with just a few clicks, dynamically. So you can change the signature content on the fly at any time.<\/p>\n\n\n\n
2. Email signatures for your sales strategy<\/span><\/h3>\n\n\n\n
Email signature marketing campaigns are effective, but you can also use email banners to enhance the sales process. Sales teams can use email banners to promote an action without being too pushy.<\/p>\n\n\n\n
You could add a banner to share valuable content (like a podcast or case study), display a customer testimonial, or simply link to your \u201cbook a demo\u201d page. Doing this isn\u2019t forcing your leads to do anything, but it does let you dangle a carrot out in front of whomever you come into contact with.<\/p>\n\n\n\n
Email signature example:<\/p>\n\n\n
\n<\/figure><\/div>\n\n\n
\n\n\n\n3. Promote events<\/h3>\n\n\n\n
Email signature banners work great for spreading awareness about your upcoming webinar or event. Simply add a registration link to your email banner, and you can easily attract whoever you come into contact with.<\/p>\n\n\n\n
This doesn\u2019t require any effort from you – you just need to carry on with your regular day-to-day communications. If you contact people who get value from your conversations, there’s a good chance they will be interested in joining your event.<\/p>\n\n\n\n
Email signature example with an event banner:<\/p>\n\n\n
- 2. Email signatures for your sales strategy<\/a><\/li>
- 5 Ways to use email signature banners<\/a>
![\"Perfect](\"https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2017\/05\/template2-2037.png\")
<\/figure><\/div>\n\n\n![\"\"](\"https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2024\/08\/OfficeHoursInEmailSignatureSign2.png\")
<\/figure><\/div>\n\n\n![\"Email](\"https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2022\/05\/emailsignature-youtube.png\")
<\/figure><\/div>\n\n\n