{"id":7350,"date":"2021-12-10T15:28:34","date_gmt":"2021-12-10T18:28:34","guid":{"rendered":"https:\/\/www.bybrand.io\/blog\/?p=7350"},"modified":"2024-10-28T18:14:11","modified_gmt":"2024-10-28T21:14:11","slug":"end-of-retargeting","status":"publish","type":"post","link":"https:\/\/www.bybrand.io\/blog\/end-of-retargeting\/","title":{"rendered":"End of retargeting and remarketing in Bybrand"},"content":{"rendered":"\n<p>This article is solely intended for Bybrand customers or people interested in using our <a href=\"https:\/\/www.bybrand.io\/manager\" target=\"_blank\" rel=\"noreferrer noopener\">email signature management<\/a> service. But of course, you are invited to learn about our pixel policy on HTML email signatures and how we treat your data.<\/p>\n\n\n\n<p>First, here is a summary of what we are no longer doing and what we do not intend to do at any time:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>We have again updated our privacy policy to note that we will no longer be retargeting or remarketing the email addresses of our customers who sign up for the trial period.<\/li>\n\n\n\n<li>No spy pixel. Some time ago, we considered integrating with Mailtrack. On second thought, we decided that spy pixel is one type of integration we won\u2019t have.<\/li>\n\n\n\n<li>Alternative: we encourage click tracking with Bitly or UTM Code in the URL.<\/li>\n<\/ul>\n\n\n\n<p>Keep reading to find out more.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-end-of-retargeting-and-remarketing\">End of retargeting and remarketing<\/h2>\n\n\n\n<p><a href=\"https:\/\/blog.alexa.com\/retargeting-vs-remarketing\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Retargeting and remarketing<\/a> are effective ways to win back potential customers who have already shown interest in your brand.<\/p>\n\n\n\n<p>However, we stopped retargeting customers who visited Bybrand\u2019s website a long time ago. In fact, this happened when we migrated from Google Analytics to <a href=\"https:\/\/plausible.io\/\" target=\"_blank\" rel=\"noreferrer noopener\">Plausible Analytics<\/a>. Retargeting primarily uses paid ads to win back the audience that visited your site, and we were using <a href=\"https:\/\/mailchimp.com\/features\/retargeting-emails\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Mailchimp<\/a> for that.<\/p>\n\n\n\n<p>In the case of remarketing, we were collecting the emails of customers who signed up for the trial period, and then sharing the addresses with Facebook and Twitter, thus, delivering our ads to these profiles. The intention was mainly to win back customers who had not created a first email signature.<\/p>\n\n\n\n<p>At Bybrand, if the customer doesn\u2019t create an email signature, they don\u2019t reach their first \u201c<em>Aha Moment,<\/em>\u201d and that is one of our key metrics.<\/p>\n\n\n\n<p>To summarize, we no longer do <em>retargeting<\/em> and remarketing at Bybrand. If you sign up for a trial coming from an ad, then we have to congratulate the marketing team for a great job of targeting.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Negative impact<\/h3>\n\n\n\n<p>Yes! While retargeting really works and has always been a cheap marketing channel, it is particularly annoying to be followed by ads on every website you visit. So why wish this on Bybrand\u2019s customers?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-no-spy-pixel-in-email-signatures\">No spy pixel in email signatures<\/h2>\n\n\n\n<p>The spy pixel issue generated a lot of noise on the internet, mainly after Apple announced the <em><a href=\"https:\/\/www.apple.com\/newsroom\/2021\/06\/apple-advances-its-privacy-leadership-with-ios-15-ipados-15-macos-monterey-and-watchos-8\/#:~:text=Protect%20Data%20from%20Third%20Parties\" target=\"_blank\" rel=\"noreferrer noopener\">Mail Privacy Protection<\/a><\/em>, which limits the amount of user data that email marketing platforms, such as Mailchimp, can collect.<\/p>\n\n\n\n<p>The spy pixel technique is widely used in email marketing platforms and sales-focused email clients to find out if you have opened a message. Furthermore, this technique can also be added in an HTML email signature.<\/p>\n\n\n\n<p>We want to put on record that we do not and will not do this at Bybrand. Therefore, we do not intend to know and track when, where, and how often people have opened their email signatures created in Bybrand.<\/p>\n\n\n\n<p><strong>Note:<\/strong> We do not block the spy pixel if you <a href=\"https:\/\/www.youtube.com\/watch?v=pYkrqxIxmBg\" target=\"_blank\" rel=\"noreferrer noopener\">create an HTML email signature in advanced mode<\/a>, using the HTML code itself.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Click tracking<\/h2>\n\n\n\n<p>Without the spy pixel, new challenges must be considered in <a href=\"https:\/\/www.bybrand.io\/manager\/campaigns\" target=\"_blank\" rel=\"noreferrer noopener\">email signature marketing<\/a>. Moreover, you won\u2019t know if the employee\u2019s email signature is being viewed.<\/p>\n\n\n\n<p>Clicks are more meaningful; unwanted tracking is not.<\/p>\n\n\n\n<p>The advertising industry has become addicted to tracking and is now even more data-driven than ever. Therefore, the main challenge for marketing professionals is to create email signatures that encourage clicking on links and CTA banners.<\/p>\n\n\n\n<p>Using Bybrand, you can easily shorten a link in the email signature with Bitly or using <a href=\"https:\/\/www.bybrand.io\/integrations\/google-analytics\" target=\"_blank\" rel=\"noreferrer noopener\">Google Analytics<\/a> integration by adding UTM Code at the end of each URL.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Where can you get more information?<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.bybrand.io\/about\/policies\" target=\"_blank\" rel=\"noreferrer noopener\">Bybrand Policies and Terms of Service<\/a>;<\/li>\n\n\n\n<li><a href=\"https:\/\/www.bybrand.io\/about\/gdpr\" target=\"_blank\" rel=\"noreferrer noopener\">GDPR Commitment<\/a>;<\/li>\n\n\n\n<li><a href=\"https:\/\/www.gartner.com\/en\/marketing\/insights\/articles\/three-steps-for-marketers-to-prepare-for-a-cookieless-world\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Prepare for a cookieless world<\/a>;<\/li>\n\n\n\n<li><a href=\"https:\/\/clearbit.com\/blog\/b2b-advertising-cookieless-tracking\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">The future of B2B advertising<\/a>;<\/li>\n<\/ul>\n\n\n\n<p>Contact us at <strong>privacy@bybrand.io<\/strong> if you have any questions, comments, or suggestions for improvements related to our Privacy Statement.<\/p>\n","protected":false},"excerpt":{"rendered":"You are invited to learn about our pixel policy on HTML email signatures and how we treat your data.\n","protected":false},"author":2,"featured_media":7352,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[79],"tags":[],"class_list":{"0":"post-7350","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-product"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - 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