For a professional – whether working in the IT department, HR, or marketing team – which is about to implement uniform email communication for all employees, understanding the difference between the three basic options can save the day and help your chances of success.<\/p>\n\n\n\n
In the following guide, we will provide an overview of these three most common forms of email signatures. We will also provide tips to increase your chances of success in creating, managing, and deploying them.<\/p>\n\n\n\n
Table of contents<\/h2>- 1. Email signature in plain text<\/a><\/li>
- 2. Image-only email signature<\/a><\/li>
- 3. Signatures with HTML formatting<\/a><\/li>
- What is an HTML email signature?<\/a>
- Better readability<\/a><\/li>
- Responsive formatting<\/a><\/li>
- Easy to maintain<\/a><\/li>
- Interactivity through links<\/a><\/li>
- Defense against anti-spam filters<\/a><\/li><\/ul><\/li>
- What is an email signature manager?<\/a>
- Common issues with manual signature management<\/a><\/li>
- Email signature manager or builder?<\/a><\/li><\/ul><\/li>
- Conclusion<\/a><\/li><\/ul><\/div>\n\n\n\n
1. Email signature in plain text<\/span><\/h2>\n\n\n\nTo compose a plain text email signature, simply type the relevant data that make up the email signature (name, job title or position, company name, phone number). This is the most straightforward and traditional way to format it.<\/p>\n\n\n\n
There are advantages to using this type of signature, such as fast screen loading (thinking especially in the case of cell phones). Linked to this advantage, there is also the fact that, even today, many users set up their web browsers to not load images.<\/p>\n\n\n\n
Thus, the message recipients will see all the relevant data that the plain text signature contains.<\/p>\n\n\n\n
\n\n\n\n![\"\"](\"https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2023\/11\/2056-1.png\")
Plain text email signature with links.<\/figcaption><\/figure>\n\n\n\nThe main disadvantage of the plain text signature is that its simple format tends to go unnoticed, or even draw attention in a negative sense, through the use of a less detailed design.<\/p>\n\n\n\n
2. Image-only email signature<\/span><\/h2>\n\n\n\nAdding images to one’s email signature – such as a logo and social media icons, for example – undoubtedly makes it more attractive, helping it to become an important piece of the company’s or individual professional’s marketing strategy.<\/p>\n\n\n\n
However, if you use an image-only signature as a single component, there are disadvantages. The first reason is that many users choose to set their email clients to not load images, so it may not be a good type of signature.<\/p>\n\n\n\n
When the client blocks the display of the image from unknown senders, they completely remove the image from the message, preventing themselves from recognizing that the block is an email signature, resulting in another negative point.<\/p>\n\n\n\n![\"Without](\"https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2021\/06\/no-image3.png\")
<\/figure>\n\n\n\nIn addition, the images contained in the signatures are very limited in terms of linking, enabling better interaction with the recipient.<\/p>\n\n\n\n
3. Signatures with HTML formatting<\/span><\/h2>\n\n\n\nThe main disadvantage of HTML-formatted <\/a>signatures is that they are more labor-intensive to put together. On the other hand, they can be very visually appealing and, better yet, present several options for interaction.<\/p>\n\n\n\nAn example of a complete HTML-formatted email signature is here.<\/p>\n\n\n\n
The address text can direct the click to open Google Maps, the company logo can have a link that directs the click to the company website. The phone number can contain a link to start a WhatsApp<\/a> call.<\/p>\n\n\n\n![\"Email](\"https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2021\/08\/template-1020.png\")
Email signature templates for lawyers<\/a><\/figcaption><\/figure><\/div>\n\n\n\nFurthermore, an example of possible interaction from the signature is in the links to social media. Far beyond just informing what a person’s social media are, logos and links to an HTML signature act as a call to interaction.<\/p>\n\n\n\n
What is an HTML email signature?<\/span><\/h2>\n\n\n\nThe HTML email signature<\/a> can be understood as an evolution of text or image-only signatures.<\/p>\n\n\n\nThe email signature transmits a certain image of a company or professional to especially important audiences, such as customers, suppliers, and partners.<\/p>\n\n\n\n
HTML formatting has brought a series of resources and possibilities that have been added to the email signature, not only to enrich it aesthetically, but more importantly, to turn it into an effective element of marketing strategy.<\/p>\n\n\n\n
Video preview of HTML email signature editor<\/a>.<\/strong><\/p>\n\n\n\n
- Better readability<\/a><\/li>
- Responsive formatting<\/a><\/li>
- Easy to maintain<\/a><\/li>
- Interactivity through links<\/a><\/li>
- Defense against anti-spam filters<\/a><\/li><\/ul><\/li>
- What is an email signature manager?<\/a>
- Common issues with manual signature management<\/a><\/li>
- Email signature manager or builder?<\/a><\/li><\/ul><\/li>
- Conclusion<\/a><\/li><\/ul><\/div>\n\n\n\n
1. Email signature in plain text<\/span><\/h2>\n\n\n\n
To compose a plain text email signature, simply type the relevant data that make up the email signature (name, job title or position, company name, phone number). This is the most straightforward and traditional way to format it.<\/p>\n\n\n\n
There are advantages to using this type of signature, such as fast screen loading (thinking especially in the case of cell phones). Linked to this advantage, there is also the fact that, even today, many users set up their web browsers to not load images.<\/p>\n\n\n\n
Thus, the message recipients will see all the relevant data that the plain text signature contains.<\/p>\n\n\n\n
\n\n\n\nPlain text email signature with links.<\/figcaption><\/figure>\n\n\n\n The main disadvantage of the plain text signature is that its simple format tends to go unnoticed, or even draw attention in a negative sense, through the use of a less detailed design.<\/p>\n\n\n\n
2. Image-only email signature<\/span><\/h2>\n\n\n\n
Adding images to one’s email signature – such as a logo and social media icons, for example – undoubtedly makes it more attractive, helping it to become an important piece of the company’s or individual professional’s marketing strategy.<\/p>\n\n\n\n
However, if you use an image-only signature as a single component, there are disadvantages. The first reason is that many users choose to set their email clients to not load images, so it may not be a good type of signature.<\/p>\n\n\n\n
When the client blocks the display of the image from unknown senders, they completely remove the image from the message, preventing themselves from recognizing that the block is an email signature, resulting in another negative point.<\/p>\n\n\n\n
<\/figure>\n\n\n\nIn addition, the images contained in the signatures are very limited in terms of linking, enabling better interaction with the recipient.<\/p>\n\n\n\n
3. Signatures with HTML formatting<\/span><\/h2>\n\n\n\n
The main disadvantage of HTML-formatted <\/a>signatures is that they are more labor-intensive to put together. On the other hand, they can be very visually appealing and, better yet, present several options for interaction.<\/p>\n\n\n\n
An example of a complete HTML-formatted email signature is here.<\/p>\n\n\n\n
The address text can direct the click to open Google Maps, the company logo can have a link that directs the click to the company website. The phone number can contain a link to start a WhatsApp<\/a> call.<\/p>\n\n\n\n
Email signature templates for lawyers<\/a><\/figcaption><\/figure><\/div>\n\n\n\n Furthermore, an example of possible interaction from the signature is in the links to social media. Far beyond just informing what a person’s social media are, logos and links to an HTML signature act as a call to interaction.<\/p>\n\n\n\n
What is an HTML email signature?<\/span><\/h2>\n\n\n\n
The HTML email signature<\/a> can be understood as an evolution of text or image-only signatures.<\/p>\n\n\n\n
The email signature transmits a certain image of a company or professional to especially important audiences, such as customers, suppliers, and partners.<\/p>\n\n\n\n
HTML formatting has brought a series of resources and possibilities that have been added to the email signature, not only to enrich it aesthetically, but more importantly, to turn it into an effective element of marketing strategy.<\/p>\n\n\n\n
Video preview of HTML email signature editor<\/a>.<\/strong><\/p>\n\n\n\n
- Email signature manager or builder?<\/a><\/li><\/ul><\/li>
- Responsive formatting<\/a><\/li>