{"id":5824,"date":"2021-06-09T14:30:40","date_gmt":"2021-06-09T17:30:40","guid":{"rendered":"https:\/\/www.bybrand.io\/blog\/?p=5824"},"modified":"2024-01-25T19:08:38","modified_gmt":"2024-01-25T22:08:38","slug":"bitly-for-email-signatures","status":"publish","type":"post","link":"https:\/\/www.bybrand.io\/blog\/bitly-for-email-signatures\/","title":{"rendered":"A guide to using Bitly for HTML email signatures"},"content":{"rendered":"\n

If your work revolves around sending emails every day, be it for transaction or marketing purposes, be warned that your email signature is usually one of the last points of communication that a customer has with your product or your service.<\/p>\n\n\n\n

However, if you fail to create a good email signature or fail to keep track of the clicks received, all your work will be in vain.<\/p>\n\n\n\n

Over one hundred years ago, John Wanamaker proclaimed.<\/p>\n\n\n\n

\u201cHalf the money I spend on advertising is wasted; the trouble is, I don\u2019t know which half.\u201d<\/em><\/p><\/blockquote>\n\n\n\n

Three things turn your email signature into a bad one: 1) image-only email signature; 2) plain text email signature; 3) too much information;<\/p>\n\n\n\n

In the following article, I will tell you about the correct way to create a professional email signature<\/a> and how to easily add and track the signature’s clickable links with Bitly.<\/p>\n\n\n\n

Let’s get started.<\/p>\n\n\n\n

Avoid image-only email signatures<\/span><\/h2>\n\n\n\n

The first point I want to talk about is the use of images.<\/p>\n\n\n\n

You may be tempted to use good image editing software, like Photoshop or Canva, to create an outstanding email signature design, or you can even buy a ready-made template on Etsy or Fiverr.<\/p>\n\n\n\n

Please do not do this before reading below.<\/p>\n\n\n\n

An email signature image just looks beautiful. You can have a background with a gradient, colorful borders, and special outlines. In the end, what truly matters is whether your customer (recipient) can see everything right in the message body.<\/p>\n\n\n\n

The bad news is that this won’t happen.<\/p>\n\n\n\n

Do you know what the problem is with email signatures with only images? They are inaccessible!<\/p>\n\n\n\n

Here is an example of a signature with just an image in Gmail – a blocked image.<\/p>\n\n\n\n

There is a visibility issue with that message.<\/p>\n\n\n\n

\"Example<\/figure>\n\n\n\n

Be aware that many people block images from unknown senders. I am one of those people. I only download the images when I know who the sender is.<\/p>\n\n\n\n

Now let’s see a similar case, but with an HTML email signature where image blocking is also active. Now you can see some important information about the person.<\/p>\n\n\n\n

\"HTML<\/figure>\n\n\n\n

Well, I believe that you have already figured that part out. I am not going to go into detail about spam folder issues or lack of integration.<\/p>\n\n\n\n