{"id":400,"date":"2018-10-04T08:00:25","date_gmt":"2018-10-04T11:00:25","guid":{"rendered":"https:\/\/www.bybrand.io\/blog\/?p=400"},"modified":"2026-05-22T11:12:05","modified_gmt":"2026-05-22T14:12:05","slug":"advantages-html-email-signatures","status":"publish","type":"post","link":"https:\/\/www.bybrand.io\/blog\/advantages-html-email-signatures\/","title":{"rendered":"Advantages of using a professional HTML email signature"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">It isn\u2019t uncommon to run across image email signatures. But honestly, HTML is a better choice. A photo may look great, but an HTML will always give you more. Here\u2019s why you should choose a professional email signature using HTML.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-not-an-image-only\">Why not an image only?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s simple. If you use a photo, your email is more likely to be flagged as spam for the simple reason that the <em>text:image<\/em> ratio would be a lot lower. Your emails are supposed to contain more text than photos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Example of an email signature with an image only created <a href=\"https:\/\/www.bybrand.io\/blog\/canva-vs-html\/\" target=\"_blank\" rel=\"noreferrer noopener\">using the Canva<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"200\" src=\"https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2022\/05\/imageOnlyEmailSignature-Canva.jpg\" alt=\"\" class=\"wp-image-8741\" srcset=\"https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2022\/05\/imageOnlyEmailSignature-Canva.jpg 400w, https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2022\/05\/imageOnlyEmailSignature-Canva-300x150.jpg 300w, https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2022\/05\/imageOnlyEmailSignature-Canva-150x75.jpg 150w, https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2022\/05\/imageOnlyEmailSignature-Canva-390x195.jpg 390w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A simple way to add to that ratio? Go with an HTML email signature.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Spam filters use the <em>text:image<\/em> ratio as one of the rules of a quality email that you\u2019re actually likely to read. Quite a few spam emails use many images for a simple reason: their coding skills aren\u2019t where they should be.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Another reason to use HTML text in your email signature is to give you more options when it comes to links. You only get one link with an image, and customers may not know exactly what it is. With HTML, you can give your email recipients some options of links they may choose to or not click.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Let\u2019s analyze this signature in HTML:<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"320\" height=\"314\" src=\"https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2018\/10\/3018.png\" alt=\"HTML Singature example\" class=\"wp-image-3396\" srcset=\"https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2018\/10\/3018.png 320w, https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2018\/10\/3018-300x294.png 300w, https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2018\/10\/3018-150x147.png 150w, https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2018\/10\/3018-234x230.png 234w\" sizes=\"auto, (max-width: 320px) 100vw, 320px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.bybrand.io\/templates\/helpdesk\" target=\"_blank\" rel=\"noreferrer noopener\">Email signatures for help desk software<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">This is particularly useful when it comes to your social media icons. When they see your LinkedIn icon, they can click through and know that their destination is your LinkedIn page, rather than any other page. They know what to expect and how to get to where they want.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The same goes for site and phone links. Yes, phone! You can create a link to open a Skype or WhatsApp call, for example.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.bybrand.io\/docs\/article\/adding-call-to-phone-link\/\" target=\"_blank\" rel=\"noreferrer noopener\">Phone link \u2013 how to add in HTML email signature<\/a>;<\/li>\n\n\n\n<li><a href=\"https:\/\/www.bybrand.io\/docs\/article\/add-whatsapp-call\/\" target=\"_blank\" rel=\"noreferrer noopener\">Adding WhatsApp call link in the email signature<\/a>;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Now, see how this same email signature is displayed in <strong>Gmail<\/strong>, with the active image lock features.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"905\" height=\"522\" src=\"https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2021\/02\/gmail-image-blocked.png\" alt=\"HTML email signature only\" class=\"wp-image-4336\" srcset=\"https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2021\/02\/gmail-image-blocked.png 905w, https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2021\/02\/gmail-image-blocked-300x173.png 300w, https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2021\/02\/gmail-image-blocked-150x87.png 150w, https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2021\/02\/gmail-image-blocked-768x443.png 768w, https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2021\/02\/gmail-image-blocked-693x400.png 693w, https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2021\/02\/gmail-image-blocked-399x230.png 399w\" sizes=\"auto, (max-width: 905px) 100vw, 905px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Note that it is possible to identify that it is an e-mail signature, and to release the content safely.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-image-only-email-signature\">Image-only email signature<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If you decide to have an image-only email signature (no professional), the end of your email messages will look like this.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2018\/10\/no-image3.png\" alt=\"HTML email sginature image only\" class=\"wp-image-413\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Bad, isn\u2019t it?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">An image-only signature is invisible when the recipient enables image blocking on their end. Instead of seeing your text content, they\u2019ll see an empty box with either the dreaded red x or a message saying images are disabled. That could easily mean clients and potential clients will not see the brand you\u2019ve worked so hard on.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-best-for-marketing\">Best for marketing<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Did you know that your professional email signature can be used as a marketing tool? Some people choose to insert links to relevant products or deals that may be beneficial to the receiver. With an image, you may find it difficult to direct them there, as you will only be able to include one link.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With an HTML email signature, you can include the link to your product or promotion right in your email signature, making it easy for them to click if they want to get their hands on that deal!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-so-choose-html-email-signatures-over-images\">So, choose HTML email signatures over images!<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Foremost, if your email has a decent <em>text:image<\/em> ratio, you\u2019ll get through those pesky spam filters.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Second of all, every part of the email signature is clickable, meaning you can get more use of the links and help your email recipients find exactly what they\u2019re looking for.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Finally, increased control over your links allows you to use your email signature as a marketing tool, which will not only help you build your relationship with the recipient but potentially drive sales!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-more-examples-of-clickable-html-email-signatures\">More examples of clickable HTML email signatures<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">To motivate you, here are some additional examples of HTML email signatures with links or banners for marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Example with Google Play and App Store badge.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"448\" height=\"231\" src=\"https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2022\/11\/BadgeTwo.png\" alt=\"Signature example with Google Play and App Store badge.\" class=\"wp-image-11396\" style=\"width:336px;height:173px\" srcset=\"https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2022\/11\/BadgeTwo.png 448w, https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2022\/11\/BadgeTwo-300x155.png 300w, https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2022\/11\/BadgeTwo-150x77.png 150w, https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2022\/11\/BadgeTwo-390x201.png 390w\" sizes=\"auto, (max-width: 448px) 100vw, 448px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">By clicking on the <a href=\"https:\/\/www.bybrand.io\/blog\/googlemaps-email-signature\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Maps link<\/a>, the user will open the location of your store.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"501\" height=\"262\" src=\"https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2024\/03\/FranchisesSign08.png\" alt=\"Email signature idea with Google Maps.\" class=\"wp-image-19513\" style=\"width:376px;height:197px\" srcset=\"https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2024\/03\/FranchisesSign08.png 501w, https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2024\/03\/FranchisesSign08-300x157.png 300w, https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2024\/03\/FranchisesSign08-150x78.png 150w, https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2024\/03\/FranchisesSign08-390x204.png 390w\" sizes=\"auto, (max-width: 501px) 100vw, 501px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">In this last example, we have an HTML signature with CTA links.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"495\" height=\"311\" src=\"https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2024\/04\/startupSignature04.png\" alt=\"HTML email signature with CTA links.\" class=\"wp-image-19917\" style=\"width:371px;height:233px\" srcset=\"https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2024\/04\/startupSignature04.png 495w, https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2024\/04\/startupSignature04-300x188.png 300w, https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2024\/04\/startupSignature04-150x94.png 150w, https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2024\/04\/startupSignature04-390x245.png 390w\" sizes=\"auto, (max-width: 495px) 100vw, 495px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">These examples can serve as inspiration for you to create your own custom email signature. They include elements such as embedded links, which can direct the recipient to your website or social media profile, and banners that can highlight current or future promotions.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-center is-image-fill-element has-text-color\" style=\"color:#333333;grid-template-columns:20% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2026\/05\/signature-block-footer3-1024x536.png\" alt=\"Signature footer\" class=\"wp-image-28046 size-full\" style=\"object-position:5% 51%\" srcset=\"https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2026\/05\/signature-block-footer3-1024x536.png 1024w, https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2026\/05\/signature-block-footer3-300x157.png 300w, https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2026\/05\/signature-block-footer3-150x79.png 150w, https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2026\/05\/signature-block-footer3-768x402.png 768w, https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2026\/05\/signature-block-footer3-390x204.png 390w, https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2026\/05\/signature-block-footer3-820x429.png 820w, https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2026\/05\/signature-block-footer3-1180x618.png 1180w, https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2026\/05\/signature-block-footer3.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h3 class=\"wp-block-heading\" id=\"h-create-your-first-email-signature-with-bybrand\">Create your first email signature with Bybrand<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Bybrand offers the ability to generate, administer, and distribute essential email signatures for your employees.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/app.bybrand.io\/auth\/create\" style=\"background-color:#0d423e\" target=\"_blank\" rel=\"noreferrer noopener\">Start a free trial<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Or <a href=\"https:\/\/www.bybrand.io\/\">get more information<\/a>.<\/p>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"It isn\u2019t uncommon to run across image-only email signatures. But honestly, HTML is a better choice.\n","protected":false},"author":4,"featured_media":20514,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[87],"tags":[],"class_list":["post-400","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Use These Tips to Make Your First Professional Email Signature<\/title>\n<meta name=\"description\" content=\"Your email is an indispensable marketing tool. With an HTML custom email signature, you have many features and are not invisible when the recipient enables image blocking on their end.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bybrand.io\/blog\/advantages-html-email-signatures\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Advantages of using a professional HTML email signature\" \/>\n<meta property=\"og:description\" content=\"It isn\u2019t uncommon to run across image-only email signatures. But honestly, HTML is a better choice.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bybrand.io\/blog\/advantages-html-email-signatures\/\" \/>\n<meta property=\"og:site_name\" content=\"Bybrand\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bybrandio\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-10-04T11:00:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-22T14:12:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2024\/04\/FirstSignatureHeader.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Bybrand\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bybrandio\" \/>\n<meta name=\"twitter:site\" content=\"@bybrandio\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"TechArticle\",\"@id\":\"https:\\\/\\\/www.bybrand.io\\\/blog\\\/advantages-html-email-signatures\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.bybrand.io\\\/blog\\\/advantages-html-email-signatures\\\/\"},\"author\":{\"name\":\"Bybrand\",\"@id\":\"https:\\\/\\\/www.bybrand.io\\\/blog\\\/#\\\/schema\\\/person\\\/4ea649e80647a86de8d17a9b3454dc99\"},\"headline\":\"Advantages of using a professional HTML email signature\",\"datePublished\":\"2018-10-04T11:00:25+00:00\",\"dateModified\":\"2026-05-22T14:12:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.bybrand.io\\\/blog\\\/advantages-html-email-signatures\\\/\"},\"wordCount\":740,\"publisher\":{\"@id\":\"https:\\\/\\\/www.bybrand.io\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.bybrand.io\\\/blog\\\/advantages-html-email-signatures\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.bybrand.io\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/FirstSignatureHeader.png\",\"articleSection\":[\"Email signature tips\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.bybrand.io\\\/blog\\\/advantages-html-email-signatures\\\/\",\"url\":\"https:\\\/\\\/www.bybrand.io\\\/blog\\\/advantages-html-email-signatures\\\/\",\"name\":\"Use These Tips to Make Your First Professional Email Signature\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.bybrand.io\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.bybrand.io\\\/blog\\\/advantages-html-email-signatures\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.bybrand.io\\\/blog\\\/advantages-html-email-signatures\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.bybrand.io\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/FirstSignatureHeader.png\",\"datePublished\":\"2018-10-04T11:00:25+00:00\",\"dateModified\":\"2026-05-22T14:12:05+00:00\",\"description\":\"Your email is an indispensable marketing tool. 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