{"id":400,"date":"2018-10-04T08:00:25","date_gmt":"2018-10-04T11:00:25","guid":{"rendered":"https:\/\/www.bybrand.io\/blog\/?p=400"},"modified":"2024-09-02T12:22:09","modified_gmt":"2024-09-02T15:22:09","slug":"advantages-html-email-signatures","status":"publish","type":"post","link":"https:\/\/www.bybrand.io\/blog\/advantages-html-email-signatures\/","title":{"rendered":"Advantages of using a professional HTML email signature"},"content":{"rendered":"\n

It isn\u2019t uncommon to run across image email signatures. But honestly, HTML is a better choice. A photo may look great, but an HTML will always give you more. Here\u2019s why you should choose a professional email signature using HTML.<\/p>\n\n\n\n

Why not an image only?<\/span><\/h2>\n\n\n\n

It\u2019s simple. If you use a photo, your email is more likely to be flagged as spam for the simple reason that the text:image<\/em> ratio would be a lot lower. Your emails are supposed to contain more text than photos.<\/p>\n\n\n\n

Example of an email signature with an image only created using the Canva<\/a>.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

A simple way to add to that ratio? Go with an HTML email signature.<\/p>\n\n\n\n

Spam filters use the text:image<\/em> ratio as one of the rules of a quality email that you\u2019re actually likely to read. Quite a few spam emails use many images for a simple reason: their coding skills aren\u2019t where they should be.<\/p>\n\n\n\n

Another reason to use HTML text in your email signature is to give you more options when it comes to links. You only get one link with an image, and customers may not know exactly what it is. With HTML, you can give your email recipients some options of links they may choose to or not click.<\/p>\n\n\n\n

Let’s analyze this signature in HTML:<\/strong><\/p>\n\n\n

\n
\"HTML
Email signatures for help desk software<\/a><\/figcaption><\/figure><\/div>\n\n\n
\n\n\n\n

This is particularly useful when it comes to your social media icons. When they see your LinkedIn icon, they can click through and know that their destination is your LinkedIn page, rather than any other page. They know what to expect and how to get to where they want.<\/p>\n\n\n\n

The same goes for site and phone links. Yes, phone! You can create a link to open a Skype or WhatsApp call, for example.<\/p>\n\n\n\n