{"id":2828,"date":"2020-01-12T13:31:58","date_gmt":"2020-01-12T16:31:58","guid":{"rendered":"https:\/\/www.bybrand.io\/blog\/?p=2828"},"modified":"2022-07-28T16:45:42","modified_gmt":"2022-07-28T19:45:42","slug":"bitly-vs-rebrandly","status":"publish","type":"post","link":"https:\/\/www.bybrand.io\/blog\/bitly-vs-rebrandly\/","title":{"rendered":"Bitly vs. Rebrandly: Which is the best URL shortener for HTML email signatures?"},"content":{"rendered":"\n

Bitly and Rebrandly are marketing tools based on the web, which offer the management of brand links, URL shortener, click tracking, and various means of attracting more attention to your business and your content.<\/p>\n\n\n\n

TL;DR<\/strong>
This article will show you what a URL shortener is and why you should use it in your HTML email signatures. You will discover why marketing professionals have been increasingly using short URL\u2019s in their links to monitor the full performance of your clicks. Finally, we will show you which is the best one.<\/p>\n\n\n\n

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Each client who visualizes the professional email signature<\/a> of their company through an employee working directly with email is unique. They have different needs, positions, work habits, budgets, culture \u2013 and the list goes on. Wouldn\u2019t it be amazing to get to know a little bit more about the customized characteristics from the beginning?<\/p>\n\n\n\n

Well, you can. And it is not as hard to implement as you think. There are numerous ways to improve a client\u2019s experience with email signatures, some of which are already familiar, such as: images with the employee\u2019s face, Emoji\u2019s, font colors.<\/p>\n\n\n\n

But we can dig a little deeper and shorten each link in our professional email signatures. This way, we will gain valuable information on the clicks that occur.<\/p>\n\n\n\n

What is a URL shortener?<\/strong><\/span><\/h2>\n\n\n\n

Before we begin, what is a URL shortener? Besides meeting the need for \u201csaving up on characters\u201d in a link, short URL\u2019s can be useful in making links more attractive to users, especially when you have the possibility of customizing them.<\/p>\n\n\n\n

It means turning long links such as this one:<\/p>\n\n\n\n

https:\/\/www.bybrand.io\/blog\/updates-email-signatures-for-alias-in-gsuite\/<\/pre>\n\n\n\n
To:<\/p>\n\n\n\n
https:\/\/link.bybrand.io\/gsuite-alias<\/pre>\n\n\n\n
Both addresses lead to the same destination, but the second is more attractive.<\/p>\n\n\n\n
Shortening URL\u2019s in the email signature<\/span><\/h2>\n\n\n\n
Because they are stationary, it is hard to know the individual performance of an email signature. But that is not the case when you use a URL shortener for each link that is added to the signature.  <\/p>\n\n\n\n
Once a click occurs within an HTML email signature, with a shortened link, you receive rich information on your audience. This information goes beyond the metrics of popular clicks such as main countries, languages, devices, and frequent times.<\/p>\n\n\n\n
By using UTM parameters such as Google Analytics<\/a>, you can obtain more complete metrics for links, such as target audience, click rate, and reference outlets, besides knowing where your user came from.<\/p>\n\n\n\n
Google Analytics is the most popular tool for digital analysis about measuring data from website visitors, and it is so for a good reason. It offers an array of information on the origin of new and old visitors within a website.<\/p><\/blockquote>\n\n\n\n
Links to shorten within an professional email signature:<\/p>\n\n\n\n