{"id":282,"date":"2018-09-10T12:55:30","date_gmt":"2018-09-10T15:55:30","guid":{"rendered":"https:\/\/www.bybrand.io\/blog\/?p=282"},"modified":"2024-01-25T20:24:28","modified_gmt":"2024-01-25T23:24:28","slug":"why-are-email-signatures-important","status":"publish","type":"post","link":"https:\/\/www.bybrand.io\/blog\/why-are-email-signatures-important\/","title":{"rendered":"Why Are Email Signatures Important? See Six Reasons"},"content":{"rendered":"\n<p>With a <a href=\"https:\/\/www.bybrand.io\/editor\">custom HTML email signature<\/a>, you are mainly hanging out a business card with every email you send. It\u2019s great for reminding them who you are and who your business is. Of course, to make a good impression, you\u2019d want a good card.<\/p>\n\n\n\n<p>Great stock (couch\u00e9, verg\u00ea, supreme), a right font, and an attractive design will give someone a much better impression than a page torn off a notebook with your name, email, and phone number. In the same way, you should be conscious about your email signature because it may make more of a difference than you think.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-is-it-essential-to-have-a-modern-email-signature\">Why is it essential to have a modern email signature?<\/h2>\n\n\n\n<p><strong>Professionalism:<\/strong> A modern email signature establishes your professionalism and makes you look like a legitimate, reputable business.<\/p>\n\n\n\n<p><strong>Branding:<\/strong> It contributes to solidifying your branding and reaffirming who you are as a company<\/p>\n\n\n\n<p><strong>Brand Recognition:<\/strong> In time, people will be able to recognize your business from your custom email signature<\/p>\n\n\n\n<p><strong>Digital Business Card:<\/strong> Your email signature is your digital business card. It\u2019s a way to establish a relationship with people you contact and let them know that they can get in touch with you any time<\/p>\n\n\n\n<p><strong>Personal Association:<\/strong> By adding a photo to your email signature, you are making it much more personal and giving the person on the other end a face to put to the name.<\/p>\n\n\n\n<p><strong>Quick Links:<\/strong> There are a lot of things you can include in your custom email signature. Perhaps you want to link your phone number so clients can call you with the click of a button. Another good idea is to connect your social media so they can follow you on other avenues.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-related\">Related<strong>:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.bybrand.io\/blog\/en\/email-signature-mistakes\/\">5 common email <\/a><a href=\"https:\/\/www.bybrand.io\/blog\/email-signature-mistakes\/\">signature mistakes & how to fix it<\/a>;<\/li><li><a href=\"https:\/\/www.bybrand.io\/blog\/professional-email-signature-tips\/\">Tips on your professional email signature<\/a>;<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-can-i-do-to-improve-my-email-signature\">What can I do to improve my email signature?<\/h2>\n\n\n\n<p><strong>Brand Consistency:<\/strong> You want people to recognize you, so be consistent. Use the same logos and design elements that you do for the rest of your brand.<\/p>\n\n\n\n<p><strong>Company Consistency:<\/strong> Every representative of the company should be using the same email signature layout to make the company seem unified and reinforcing brand recognition.<\/p>\n\n\n\n<p><strong>Links:<\/strong> Links are excellent for guiding people to places where they may want to go. Connect to your website, social media pages, or other things that may be useful.<\/p>\n\n\n\n<p><strong>Legal Disclaimers:<\/strong> Some businesses need to insert disclaimers to every email about confidentiality or any other number of things. By making it a part of your email signature, you don\u2019t have to worry about ever forgetting it again \u2013 <a href=\"https:\/\/www.bybrand.io\/editor\/disclaimer\" target=\"_blank\" rel=\"noreferrer noopener\">read more<\/a>.<\/p>\n\n\n\n<p><strong>Simplify:<\/strong> A more significant, fancier, or more word-heavy email signature isn\u2019t necessarily better. Include the essential things, but don\u2019t take it too far. All you need is your name, position, email, phone number, website, and logo. You could also add in a picture, some small icons, and a legal disclaimer if you see fit. Don\u2019t add in too many logos and links \u2013 it will just overwhelm the receiver and make them ignore your email signature entirely.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-email-signatures-templates\">Email signatures templates<\/h3>\n\n\n\n<p>Complementing the information written above for professional use, we will present some email signatures. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-template-1\">Template 1<\/h3>\n\n\n\n<p>Email signature with social links and contact information.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><a href=\"https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2018\/09\/law-firm.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2018\/09\/law-firm.png\" alt=\"Law firm email signature template\" class=\"wp-image-287\" width=\"486\" height=\"229\"\/><\/a><figcaption><a href=\"https:\/\/www.bybrand.io\/templates\" target=\"_blank\" rel=\"noreferrer noopener\">Wide company email signature template<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-template-2\">Template 2<\/h3>\n\n\n\n<p>Highlight the company logo for brand awareness.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/bybrand-helpdesk-signature.png\"><img decoding=\"async\" src=\"https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/bybrand-helpdesk-signature.png\" alt=\"Email signature brand awareness template\" class=\"wp-image-1353\"\/><\/a><figcaption><a href=\"https:\/\/www.bybrand.io\/templates\/helpdesk\">Helpdesk email signature template<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-template-3\">Template 3<\/h3>\n\n\n\n<p>Email signature with business patterns colors.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/signature-nine-1.png\"><img decoding=\"async\" src=\"https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/signature-nine-1.png\" alt=\"Email signature business patterns colors template\" class=\"wp-image-1408\"\/><\/a><\/figure><\/div>\n\n\n\n<p>See also many examples of HTML email signatures templates like these <a href=\"https:\/\/www.bybrand.io\/templates\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-and-finally-about-bybrand\">And finally, about Bybrand<\/h2>\n\n\n\n<p>We specialize in managing professional email signatures. Bybrand is designed to help IT managers and marketers save time managing employee email signatures and be an excellent marketing channel for the company.<\/p>\n","protected":false},"excerpt":{"rendered":"With an email signature, you are essentially hanging out a business card with every email you send. It\u2019s great for reminding them who you are and who your business is.\n","protected":false},"author":4,"featured_media":2316,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[87],"tags":[],"class_list":{"0":"post-282","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tips"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Professional custom email signatures: importance and must-have actions<\/title>\n<meta name=\"description\" content=\"Discover six reasons why custom email signatures are important to business and see what actions you should take to improve them - Three example templates!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bybrand.io\/blog\/why-are-email-signatures-important\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Are Email Signatures Important? 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