{"id":274,"date":"2018-09-12T08:04:00","date_gmt":"2018-09-12T11:04:00","guid":{"rendered":"https:\/\/www.bybrand.io\/blog\/?p=274"},"modified":"2021-04-29T11:34:10","modified_gmt":"2021-04-29T14:34:10","slug":"announcing-google-analytics-integration","status":"publish","type":"post","link":"https:\/\/www.bybrand.io\/blog\/announcing-google-analytics-integration\/","title":{"rendered":"Announcing Google Analytics Integration"},"content":{"rendered":"\n<p>In the launch presentation for <a href=\"https:\/\/www.bybrand.io\/blog\/en\/announcing-bitly-integration\/\">integration with Bitly<\/a>, we wrote a bit about the parameters of UTM links, now with Google Analytics, you can work better.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>There is a growing opportunity to improve each link, such as by using a UTM code, adding extra parameters to advertisement URLs, in order to track an origin and monitor the results within Google Analytics.<\/p><\/blockquote>\n\n\n\n<p>Today, Bybrand truly helps you create UTM codes for each link that you add to your <a rel=\"noopener noreferrer\" href=\"https:\/\/www.bybrand.io\" target=\"_blank\">email signature<\/a> and, with this, you can monitor click efficiency on the Google Analytics dashboard.<\/p>\n\n\n\n<p>See how easy it is to add monitoring codes to your links. After adding them, all you have to do is paste the email signature and start sending your messages.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2018\/09\/utmlinks-integration-shorten.gif\" alt=\"Google Analytics integrations\" class=\"wp-image-266\" width=\"747\" height=\"454\"\/><\/figure><\/div>\n\n\n\n<p>See the Bybrand integration for <a href=\"https:\/\/www.bybrand.io\/integrations\/google-analytics\">Google Analytics in the email signature<\/a>.<\/p>\n\n\n\n<p><strong>Some ideas of where to insert the code:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Website link;<\/li><li>A link that takes people to your blog;<\/li><li>A Link for an advertisement from <a href=\"https:\/\/www.bybrand.io\/features\/campaigns\">Bybrand Campaigns<\/a>;<\/li><li>An image with a link;<\/li><\/ul>\n\n\n\n<p>This integration allows you to preset the monitoring parameters, and then it automatically adds them to any links. The name of the signature that is being edited is used as one of the codes.<\/p>\n\n\n\n<p>An example of a URL with a UTM code looks like this:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>https:&#47;&#47;www.bybrand.io\/en?utm_source=bybrand&amp;utm_medium=signature&amp;utm_campaign=sig-sales\n<\/code><\/pre>\n\n\n\n<p>If you are a marketing professional, you already know how a UTM works; we wrote a bit more on the subject below.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Bybrand + Google Analytics full tutorial\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/_Z8x6W7r-C4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-about-utm-parameters-and-google-analytics\"><span id=\"about-utm-parameters-and-google-analytics\">About UTM parameters and Google Analytics<\/span><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2018\/09\/google-analytics-logo-7.png\" alt=\"Google Analytics logo\" class=\"wp-image-267\" width=\"200\" height=\"166\"\/><\/figure><\/div>\n\n\n\n<p>UTM parameters are an incredible way to help you monitor where clicks on your links have come from, enabling you to truly identify which of your channels are obtaining the best (and worst) engagement.<\/p>\n\n\n\n<p>Upon adding URL parameters to <a href=\"https:\/\/www.bybrand.io\/integrations\/google-analytics\">links in email signatures<\/a>, you can collect information on the general effectiveness of these signatures and understand which email signature generates the most clicks. For instance, the email signature belonging to \u201cEduardo, from Support\u201d is making more website visits, through smartphones, during a specific period. Alternatively, if you are monitoring many different signatures, you can compare the results and see which one is the most efficient.<\/p>\n\n\n\n<p>When a user clicks on a reference link, the added parameters are sent to Google Analytics, and the related data is made available in reports.<\/p>\n\n\n\n<p>Do you want to learn more about Google Analytics and UTM links? Take a look at these three great reference articles.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/support.google.com\/analytics\/answer\/1033863\">https:\/\/support.google.com\/analytics\/answer\/1033863<\/a><\/li><li><a href=\"https:\/\/blog.bufferapp.com\/utm-guide\">https:\/\/blog.bufferapp.com\/utm-guide<\/a><\/li><li><a href=\"https:\/\/en.wikipedia.org\/wiki\/UTM_parameters\">https:\/\/en.wikipedia.org\/wiki\/UTM_parameters<\/a><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-utm-links-and-bitly-url-shortener\"><span id=\"utm-links-and-bitly-url-shortener\">UTM links and Bitly URL shortener<\/span><\/h2>\n\n\n\n<p>Long URLs can be very unappealing. Bitly accepts Google Analytics UTM codes, and this is where the two integrations shine together.<\/p>\n\n\n\n<p>You can activate both integrations and, this way, your shortened links will contain the UTM parameters configured into Bitly\u2019s redirecting link, enriching reports even more.<\/p>\n\n\n\n<p>If you are a marketing professional, you have probably used UTM codes from Google Analytics and added the long codes manually or with the official generator. The integration will automatically attach the tracking data from Google Analytics for you.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-observing-the-results\"><span id=\"observing-the-results\">Observing the results<\/span><\/h2>\n\n\n\n<p>Competent professionals know that it is essential to monitor their marketing efforts. This is actually a great challenge.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Half the money I spend on advertising is wasted; the trouble is I don\u2019t know which half.<\/p><\/blockquote>\n\n\n\n<p><a href=\"https:\/\/en.wikipedia.org\/wiki\/John_Wanamaker\" target=\"_blank\" rel=\"noopener noreferrer\">John Wanamaker<\/a>, a pioneer in marketing (1838\/1922), said this sentence, and, already at that time, he knew that investing in Marketing without measuring results was like throwing money away.<\/p>\n\n\n\n<p>Google Analytics greatly facilitates the organization and analysis of UTM codes. You can see the \u201ccampaign\u201d, \u201csource\u201d and \u201cmedium\u201d of the UTM in the same dashboard.<\/p>\n\n\n\n<p>See an example of a report using the filter \u201cSource\/Medium\u201d.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2018\/09\/utmlinks-integration-analytics.png\" alt=\"Google Analytics reports\" class=\"wp-image-268\" width=\"769\" height=\"422\"\/><\/figure><\/div>\n\n\n\n<p>An example of the report for the signatures we used at Bybrand; it was collected during the testing phase of the integration.<\/p>\n\n\n\n<p>As you can see, it is possible to find out the source of traffic and separate the channels from other locations.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-finally\"><span id=\"finally\">Finally<\/span><\/h2>\n\n\n\n<p>This integration is a great tool to give life to your email signatures and help marketing professionals monitor your efforts in a better way. You no longer have excuses not to enrich an important marketing asset for your business.<\/p>\n\n\n\n<p>Until next time.<\/p>\n","protected":false},"excerpt":{"rendered":"The UTM parameters are an amazing way to help you track where the clicks come from in your email signature links\n","protected":false},"author":2,"featured_media":2321,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[79],"tags":[],"class_list":{"0":"post-274","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-product"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Bybrand and Analytics: track your email signatures clicks easily<\/title>\n<meta name=\"description\" content=\"This new integration with Analytics of Google will allow you to track the performance of your campaigns, by monitoring the efficiency of clicks on your analysis dashboard.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bybrand.io\/blog\/announcing-google-analytics-integration\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Announcing Google Analytics Integration\" \/>\n<meta property=\"og:description\" content=\"The UTM parameters are an amazing way to help you track where the clicks come from in your email signature links\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bybrand.io\/blog\/announcing-google-analytics-integration\/\" \/>\n<meta property=\"og:site_name\" content=\"Bybrand\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bybrandio\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-09-12T11:04:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-29T14:34:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2018\/09\/integration-analytics-en.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bernardo Castro\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/bernardocastro\" \/>\n<meta name=\"twitter:site\" content=\"@bybrandio\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"TechArticle\",\"@id\":\"https:\/\/www.bybrand.io\/blog\/announcing-google-analytics-integration\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.bybrand.io\/blog\/announcing-google-analytics-integration\/\"},\"author\":{\"name\":\"Bernardo Castro\",\"@id\":\"https:\/\/www.bybrand.io\/blog\/#\/schema\/person\/50e50df741b20f36b225fe0b64e11a2b\"},\"headline\":\"Announcing Google Analytics Integration\",\"datePublished\":\"2018-09-12T11:04:00+00:00\",\"dateModified\":\"2021-04-29T14:34:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.bybrand.io\/blog\/announcing-google-analytics-integration\/\"},\"wordCount\":700,\"publisher\":{\"@id\":\"https:\/\/www.bybrand.io\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.bybrand.io\/blog\/announcing-google-analytics-integration\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2018\/09\/integration-analytics-en.jpg\",\"articleSection\":[\"Product updates\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.bybrand.io\/blog\/announcing-google-analytics-integration\/\",\"url\":\"https:\/\/www.bybrand.io\/blog\/announcing-google-analytics-integration\/\",\"name\":\"Bybrand and Analytics: track your email signatures clicks easily\",\"isPartOf\":{\"@id\":\"https:\/\/www.bybrand.io\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.bybrand.io\/blog\/announcing-google-analytics-integration\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.bybrand.io\/blog\/announcing-google-analytics-integration\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2018\/09\/integration-analytics-en.jpg\",\"datePublished\":\"2018-09-12T11:04:00+00:00\",\"dateModified\":\"2021-04-29T14:34:10+00:00\",\"description\":\"This new integration with Analytics of Google will allow you to track the performance of your campaigns, by monitoring the efficiency of clicks on your analysis dashboard.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.bybrand.io\/blog\/announcing-google-analytics-integration\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.bybrand.io\/blog\/announcing-google-analytics-integration\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.bybrand.io\/blog\/announcing-google-analytics-integration\/#primaryimage\",\"url\":\"https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2018\/09\/integration-analytics-en.jpg\",\"contentUrl\":\"https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2018\/09\/integration-analytics-en.jpg\",\"width\":1024,\"height\":512,\"caption\":\"Integration with Google Analytics\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.bybrand.io\/blog\/announcing-google-analytics-integration\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/www.bybrand.io\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Announcing Google Analytics Integration\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.bybrand.io\/blog\/#website\",\"url\":\"https:\/\/www.bybrand.io\/blog\/\",\"name\":\"Bybrand\",\"description\":\"Business Email Signatures Manager\",\"publisher\":{\"@id\":\"https:\/\/www.bybrand.io\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.bybrand.io\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.bybrand.io\/blog\/#organization\",\"name\":\"Bybrand\",\"url\":\"https:\/\/www.bybrand.io\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.bybrand.io\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2021\/04\/icon-600x600-1.png\",\"contentUrl\":\"https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2021\/04\/icon-600x600-1.png\",\"width\":600,\"height\":600,\"caption\":\"Bybrand\"},\"image\":{\"@id\":\"https:\/\/www.bybrand.io\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/bybrandio\/\",\"https:\/\/x.com\/bybrandio\",\"https:\/\/www.youtube.com\/channel\/UCPUuCgnrU3CWGJiQz5ZoZdA\",\"https:\/\/www.linkedin.com\/company\/bybrand\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.bybrand.io\/blog\/#\/schema\/person\/50e50df741b20f36b225fe0b64e11a2b\",\"name\":\"Bernardo Castro\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.bybrand.io\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c7ddf3fe0350f80a074fb3a880c72d7c2194588e5a3afc9e5394a3aa56839505?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c7ddf3fe0350f80a074fb3a880c72d7c2194588e5a3afc9e5394a3aa56839505?s=96&d=mm&r=g\",\"caption\":\"Bernardo Castro\"},\"description\":\"I'm a back-end Developer founder of Bybrand, And I've been working on this project since 2017. I love to work with email solutions. In my free time, you can find me on a mountain.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/bernardodecastro\/\",\"https:\/\/x.com\/https:\/\/twitter.com\/bernardocastro\"],\"url\":\"https:\/\/www.bybrand.io\/blog\/author\/bernardo\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Bybrand and Analytics: track your email signatures clicks easily","description":"This new integration with Analytics of Google will allow you to track the performance of your campaigns, by monitoring the efficiency of clicks on your analysis dashboard.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.bybrand.io\/blog\/announcing-google-analytics-integration\/","og_locale":"en_US","og_type":"article","og_title":"Announcing Google Analytics Integration","og_description":"The UTM parameters are an amazing way to help you track where the clicks come from in your email signature links","og_url":"https:\/\/www.bybrand.io\/blog\/announcing-google-analytics-integration\/","og_site_name":"Bybrand","article_publisher":"https:\/\/www.facebook.com\/bybrandio\/","article_published_time":"2018-09-12T11:04:00+00:00","article_modified_time":"2021-04-29T14:34:10+00:00","og_image":[{"width":1024,"height":512,"url":"https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2018\/09\/integration-analytics-en.jpg","type":"image\/jpeg"}],"author":"Bernardo Castro","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/bernardocastro","twitter_site":"@bybrandio","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"TechArticle","@id":"https:\/\/www.bybrand.io\/blog\/announcing-google-analytics-integration\/#article","isPartOf":{"@id":"https:\/\/www.bybrand.io\/blog\/announcing-google-analytics-integration\/"},"author":{"name":"Bernardo Castro","@id":"https:\/\/www.bybrand.io\/blog\/#\/schema\/person\/50e50df741b20f36b225fe0b64e11a2b"},"headline":"Announcing Google Analytics Integration","datePublished":"2018-09-12T11:04:00+00:00","dateModified":"2021-04-29T14:34:10+00:00","mainEntityOfPage":{"@id":"https:\/\/www.bybrand.io\/blog\/announcing-google-analytics-integration\/"},"wordCount":700,"publisher":{"@id":"https:\/\/www.bybrand.io\/blog\/#organization"},"image":{"@id":"https:\/\/www.bybrand.io\/blog\/announcing-google-analytics-integration\/#primaryimage"},"thumbnailUrl":"https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2018\/09\/integration-analytics-en.jpg","articleSection":["Product updates"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.bybrand.io\/blog\/announcing-google-analytics-integration\/","url":"https:\/\/www.bybrand.io\/blog\/announcing-google-analytics-integration\/","name":"Bybrand and Analytics: track your email signatures clicks easily","isPartOf":{"@id":"https:\/\/www.bybrand.io\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.bybrand.io\/blog\/announcing-google-analytics-integration\/#primaryimage"},"image":{"@id":"https:\/\/www.bybrand.io\/blog\/announcing-google-analytics-integration\/#primaryimage"},"thumbnailUrl":"https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2018\/09\/integration-analytics-en.jpg","datePublished":"2018-09-12T11:04:00+00:00","dateModified":"2021-04-29T14:34:10+00:00","description":"This new integration with Analytics of Google will allow you to track the performance of your campaigns, by monitoring the efficiency of clicks on your analysis dashboard.","breadcrumb":{"@id":"https:\/\/www.bybrand.io\/blog\/announcing-google-analytics-integration\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.bybrand.io\/blog\/announcing-google-analytics-integration\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.bybrand.io\/blog\/announcing-google-analytics-integration\/#primaryimage","url":"https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2018\/09\/integration-analytics-en.jpg","contentUrl":"https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2018\/09\/integration-analytics-en.jpg","width":1024,"height":512,"caption":"Integration with Google Analytics"},{"@type":"BreadcrumbList","@id":"https:\/\/www.bybrand.io\/blog\/announcing-google-analytics-integration\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/www.bybrand.io\/blog\/"},{"@type":"ListItem","position":2,"name":"Announcing Google Analytics Integration"}]},{"@type":"WebSite","@id":"https:\/\/www.bybrand.io\/blog\/#website","url":"https:\/\/www.bybrand.io\/blog\/","name":"Bybrand","description":"Business Email Signatures Manager","publisher":{"@id":"https:\/\/www.bybrand.io\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.bybrand.io\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.bybrand.io\/blog\/#organization","name":"Bybrand","url":"https:\/\/www.bybrand.io\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.bybrand.io\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2021\/04\/icon-600x600-1.png","contentUrl":"https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2021\/04\/icon-600x600-1.png","width":600,"height":600,"caption":"Bybrand"},"image":{"@id":"https:\/\/www.bybrand.io\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/bybrandio\/","https:\/\/x.com\/bybrandio","https:\/\/www.youtube.com\/channel\/UCPUuCgnrU3CWGJiQz5ZoZdA","https:\/\/www.linkedin.com\/company\/bybrand"]},{"@type":"Person","@id":"https:\/\/www.bybrand.io\/blog\/#\/schema\/person\/50e50df741b20f36b225fe0b64e11a2b","name":"Bernardo Castro","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.bybrand.io\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c7ddf3fe0350f80a074fb3a880c72d7c2194588e5a3afc9e5394a3aa56839505?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c7ddf3fe0350f80a074fb3a880c72d7c2194588e5a3afc9e5394a3aa56839505?s=96&d=mm&r=g","caption":"Bernardo Castro"},"description":"I'm a back-end Developer founder of Bybrand, And I've been working on this project since 2017. I love to work with email solutions. In my free time, you can find me on a mountain.","sameAs":["https:\/\/www.linkedin.com\/in\/bernardodecastro\/","https:\/\/x.com\/https:\/\/twitter.com\/bernardocastro"],"url":"https:\/\/www.bybrand.io\/blog\/author\/bernardo\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.bybrand.io\/blog\/wp-json\/wp\/v2\/posts\/274","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bybrand.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bybrand.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bybrand.io\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bybrand.io\/blog\/wp-json\/wp\/v2\/comments?post=274"}],"version-history":[{"count":7,"href":"https:\/\/www.bybrand.io\/blog\/wp-json\/wp\/v2\/posts\/274\/revisions"}],"predecessor-version":[{"id":5249,"href":"https:\/\/www.bybrand.io\/blog\/wp-json\/wp\/v2\/posts\/274\/revisions\/5249"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bybrand.io\/blog\/wp-json\/wp\/v2\/media\/2321"}],"wp:attachment":[{"href":"https:\/\/www.bybrand.io\/blog\/wp-json\/wp\/v2\/media?parent=274"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bybrand.io\/blog\/wp-json\/wp\/v2\/categories?post=274"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bybrand.io\/blog\/wp-json\/wp\/v2\/tags?post=274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}