Table of contents<\/h2>- Email footer vs. email signature<\/a>
- What is an email signature?<\/a><\/li>
- What is an email footer?<\/a><\/li><\/ul><\/li>
- What to include in your email signature<\/a><\/li>
- What to include in your email footer<\/a><\/li>
- Why are email signatures and email footers important?<\/a><\/li>
- How to create an HTML signature and email footer<\/a>
- Video for Google Workspace and Exchange<\/a><\/li><\/ul><\/li>
- Key takeaways<\/a><\/li><\/ul><\/div>\n\n\n\n
Email footer vs. email signature<\/h2>\n\n\n\n
While both serve as a method for closing off emails, email footers and email signatures are not the same thing and have different purposes. In fact, emails often use both a signature and an email footer at the same time.<\/p>\n\n\n\n
So, let\u2019s take a look at email signatures and email footers in more detail and explain the function of each.<\/p>\n\n\n\n
What is an email signature?<\/h3>\n\n\n\n
An email signature is a method of signing-off emails. Email signatures are typically applied automatically to any emails you send, and they can come in various forms. This includes simple text-based email signatures, as well as more elaborate HTML email signatures<\/a> and email signature banners<\/a>.<\/p>\n\n\n\nExamples of signatures<\/h4>\n\n\n\n
In this first example, we have an email signature with employee and company contact information.<\/p>\n\n\n\n
\n![\"Email](\"https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2023\/06\/OutlookSignatureExample1.png\")
<\/figure>\n<\/div><\/div>\n\n\n\nNow, an email signature with a banner.<\/p>\n\n\n\n
\n![\"An](\"https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2023\/06\/bestMobile03.png\")
<\/figure>\n<\/div><\/div>\n\n\n\nThe third template with a link (CTA) and logo.<\/p>\n\n\n\n
\n![\"Email](\"https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2025\/06\/BetAndCasinoSignature05.png\")
<\/figure>\n<\/div><\/div><\/div>\n\n\n\nAn email signature acts as a kind of digital business card. Signatures typically include things like your contact details, job title, and relevant business information.<\/p>\n\n\n\n
Some email signatures can be interactive and include various clickable elements like website URLs, appointment booking calendars, and more.<\/p>\n\n\n\n
Email signatures are used in the section where you sign off your name at the end of the email. Although these signatures are found at the very end of your emails, they could still be considered part of the main body of your emails.<\/p>\n\n\n\n
What is an email footer?<\/h3>\n\n\n\n
Unlike an email signature, an email footer is shown below the main portion of your email that is sent to your client. These more discreet spaces are used to include information like your company information, contact information, or a legal disclaimer.<\/p>\n\n\n\n
Email footers are typically considered the \u201cfine print\u201d at the end of your email. They are often overlooked by email recipients, as they are found at the very bottom of the email.<\/p>\n\n\n\n
Most email providers include their own options for adding an email footer directly to the platform. These are then automatically applied to any email you send from your profile. For example, Google Workspace<\/a> (Gmail) and Microsoft Outlook 365<\/a> have dedicated areas for adding your email footers.<\/p>\n\n\n\nExamples of email footer<\/h4>\n\n\n\n
In this first example, we have an email footer with a company logo.<\/p>\n\n\n\n![\"Email](\"https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2023\/07\/emailFooterWithLogo.png\")
<\/figure>\n\n\n\nAlternatively, you can insert an icon.<\/p>\n\n\n\n![\"Email](\"https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2023\/07\/emailFooterWithIcon.png\")
<\/figure>\n\n\n\nIn this example, you may notice that the email footer has only text. Not all email platforms support HTML.<\/p>\n\n\n\n![\"Email](\"https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2023\/07\/emailFooterWithTextOnly.png\")
<\/figure>\n\n\n\nEmail footers are not as design-forward or interactive as email signatures. Instead, they simply display the necessary information for your emails.<\/p>\n\n\n\n
What to include in your email signature<\/h2>\n\n\n\n
There\u2019s a lot that can go into an email signature. Depending on your specific requirements, email signatures can be as simple, or as complicated, as you like.<\/p>\n\n\n\n
Of course, the most important element to include in your email signature is your full name to highlight who the recipient is conversing with.<\/p>\n\n\n\n
Besides your name, your signature can also include your job title, and your company name and department. Relevant company details, like the company address, company logo, website URL, and social media links can also be included. You can even add your personal social media icons if relevant.<\/p>\n\n\n\n
Depending on the type of email signature template you use, you can add further design and interactive elements to your signature. This could include things like a professional headshot, a link to your calendar for booking availability, a link to important content on your website, or even an animated GIF<\/a>.<\/p>\n\n\n\nIdeally, you\u2019ll use a good email signature manager to create HTML signatures. When doing this, you should be able to choose from various email signature templates<\/a> to help you find a design with all of the elements you need from your email signature.<\/p>\n\n\n\nWhat to include in your email footer<\/h2>\n\n\n\n
A professional email footer is generally basic, containing minimal information. You don\u2019t necessarily need to get people clicking on your email footer. Instead, email footers simply exist to contain important information that should be included in all of your outgoing emails.<\/p>\n\n\n\n
Email footers may include:<\/p>\n\n\n\n
\n- Basic company information, like your company name and company address (if not included in your email signature)<\/li>\n\n\n\n
- Contact information, including your email address and phone number<\/li>\n\n\n\n
- A legal disclaimer<\/li>\n\n\n\n
- An unsubscribe link (if you\u2019re using the profile for email marketing)<\/li>\n\n\n\n
- Relevant website links where recipients can find more information if they need to<\/li>\n<\/ul>\n\n\n\n
Email footers are usually text-based, including unsubscribe links, security disclaimers, and compliance requirements \u2013 such as for the General Data Protection Regulation (GDPR<\/a>).<\/p>\n\n\n\nHere\u2019s a simple disclaimer email footer example:<\/p>\n\n\n\n
\nThe information in this email is intended only for the person to which it is addressed and may contain confidential information. If you received this in error, please contact the sender immediately.<\/p>\n<\/blockquote>\n\n\n\n
Email marketing campaigns sent to a large list of contacts will usually include an email footer. This is different from including an email signature, which is more personalized and suitable for individual contacts.<\/p>\n\n\n\n
Email footer best practices for marketing communications include adding links to the company\u2019s legal or privacy policy and an unsubscribe button.<\/p>\n\n\n\n
Why are email signatures and email footers important?<\/h2>\n\n\n\n
Email signatures and email footers can be valuable additions to your outgoing email communications. They can help you provide important information in all of the emails you send. This helps your email recipients access the information they need and create a stronger connection with you.<\/p>\n\n\n\n
You can also use email footers and signatures to help you achieve certain goals. For example:<\/p>\n\n\n\n
\n- You can use these email elements to drive traffic to your website or blog<\/li>\n\n\n\n
- Get people to book an appointment (like a product demo or meeting)<\/li>\n\n\n\n
- Send people to your social media pages,<\/li>\n\n\n\n
- Or include other marketing links (like a link to a blog post).<\/li>\n<\/ul>\n\n\n\n
Email signatures and footers help you add more value to every email you send, without requiring you to manually input this information to each email.<\/p>\n\n\n\n
While they achieve slightly different things, having certain items in your email footer is also necessary. For example, in order to comply with the CAN-SPAM Act<\/a> in America, you need to give email recipients the option to opt out of your emails. To do this, you\u2019ll need to include a manage preferences link (unsubscribe link) in your email footer design.<\/p>\n\n\n\nHow to create an HTML signature and email footer<\/h2>\n\n\n\n
There are a couple of different ways you can create an email footer.<\/p>\n\n\n\n
The easiest way to create an email footer is to simply do it through your email provider. It\u2019s easy to add a footer to Outlook Email or to add a footer to Gmail email directly. Just go to your mailing address profile settings and the option should be there.<\/p>\n\n\n\n
Aqui temos algumas configura\u00e7\u00f5es externas:<\/p>\n\n\n\n
\n- Add a standard footer to users\u2019 outbound messages<\/a> \u2013 Google Workspace.<\/li>\n\n\n\n
- Organization-wide message disclaimers, signatures in Exchange Online<\/a>.<\/li>\n<\/ul>\n\n\n\n
However, the best email footers and signatures are created through platforms that can generate them in a more professional way.<\/p>\n\n\n\n
- What is an email signature?<\/a><\/li>
- What is an email footer?<\/a><\/li><\/ul><\/li>
- What to include in your email signature<\/a><\/li>
- What to include in your email footer<\/a><\/li>
- Why are email signatures and email footers important?<\/a><\/li>
- How to create an HTML signature and email footer<\/a>
- Video for Google Workspace and Exchange<\/a><\/li><\/ul><\/li>
- Key takeaways<\/a><\/li><\/ul><\/div>\n\n\n\n
Email footer vs. email signature<\/h2>\n\n\n\n
While both serve as a method for closing off emails, email footers and email signatures are not the same thing and have different purposes. In fact, emails often use both a signature and an email footer at the same time.<\/p>\n\n\n\n
So, let\u2019s take a look at email signatures and email footers in more detail and explain the function of each.<\/p>\n\n\n\n
What is an email signature?<\/h3>\n\n\n\n
An email signature is a method of signing-off emails. Email signatures are typically applied automatically to any emails you send, and they can come in various forms. This includes simple text-based email signatures, as well as more elaborate HTML email signatures<\/a> and email signature banners<\/a>.<\/p>\n\n\n\n
Examples of signatures<\/h4>\n\n\n\n
In this first example, we have an email signature with employee and company contact information.<\/p>\n\n\n\n
\n<\/figure>\n<\/div><\/div>\n\n\n\nNow, an email signature with a banner.<\/p>\n\n\n\n
\n<\/figure>\n<\/div><\/div>\n\n\n\nThe third template with a link (CTA) and logo.<\/p>\n\n\n\n
\n<\/figure>\n<\/div><\/div><\/div>\n\n\n\nAn email signature acts as a kind of digital business card. Signatures typically include things like your contact details, job title, and relevant business information.<\/p>\n\n\n\n
Some email signatures can be interactive and include various clickable elements like website URLs, appointment booking calendars, and more.<\/p>\n\n\n\n
Email signatures are used in the section where you sign off your name at the end of the email. Although these signatures are found at the very end of your emails, they could still be considered part of the main body of your emails.<\/p>\n\n\n\n
What is an email footer?<\/h3>\n\n\n\n
Unlike an email signature, an email footer is shown below the main portion of your email that is sent to your client. These more discreet spaces are used to include information like your company information, contact information, or a legal disclaimer.<\/p>\n\n\n\n
Email footers are typically considered the \u201cfine print\u201d at the end of your email. They are often overlooked by email recipients, as they are found at the very bottom of the email.<\/p>\n\n\n\n
Most email providers include their own options for adding an email footer directly to the platform. These are then automatically applied to any email you send from your profile. For example, Google Workspace<\/a> (Gmail) and Microsoft Outlook 365<\/a> have dedicated areas for adding your email footers.<\/p>\n\n\n\n
Examples of email footer<\/h4>\n\n\n\n
In this first example, we have an email footer with a company logo.<\/p>\n\n\n\n
<\/figure>\n\n\n\nAlternatively, you can insert an icon.<\/p>\n\n\n\n
<\/figure>\n\n\n\nIn this example, you may notice that the email footer has only text. Not all email platforms support HTML.<\/p>\n\n\n\n
<\/figure>\n\n\n\nEmail footers are not as design-forward or interactive as email signatures. Instead, they simply display the necessary information for your emails.<\/p>\n\n\n\n
What to include in your email signature<\/h2>\n\n\n\n
There\u2019s a lot that can go into an email signature. Depending on your specific requirements, email signatures can be as simple, or as complicated, as you like.<\/p>\n\n\n\n
Of course, the most important element to include in your email signature is your full name to highlight who the recipient is conversing with.<\/p>\n\n\n\n
Besides your name, your signature can also include your job title, and your company name and department. Relevant company details, like the company address, company logo, website URL, and social media links can also be included. You can even add your personal social media icons if relevant.<\/p>\n\n\n\n
Depending on the type of email signature template you use, you can add further design and interactive elements to your signature. This could include things like a professional headshot, a link to your calendar for booking availability, a link to important content on your website, or even an animated GIF<\/a>.<\/p>\n\n\n\n
Ideally, you\u2019ll use a good email signature manager to create HTML signatures. When doing this, you should be able to choose from various email signature templates<\/a> to help you find a design with all of the elements you need from your email signature.<\/p>\n\n\n\n
What to include in your email footer<\/h2>\n\n\n\n
A professional email footer is generally basic, containing minimal information. You don\u2019t necessarily need to get people clicking on your email footer. Instead, email footers simply exist to contain important information that should be included in all of your outgoing emails.<\/p>\n\n\n\n
Email footers may include:<\/p>\n\n\n\n
- \n
- Basic company information, like your company name and company address (if not included in your email signature)<\/li>\n\n\n\n
- Contact information, including your email address and phone number<\/li>\n\n\n\n
- A legal disclaimer<\/li>\n\n\n\n
- An unsubscribe link (if you\u2019re using the profile for email marketing)<\/li>\n\n\n\n
- Relevant website links where recipients can find more information if they need to<\/li>\n<\/ul>\n\n\n\n
Email footers are usually text-based, including unsubscribe links, security disclaimers, and compliance requirements \u2013 such as for the General Data Protection Regulation (GDPR<\/a>).<\/p>\n\n\n\n
Here\u2019s a simple disclaimer email footer example:<\/p>\n\n\n\n
\n
The information in this email is intended only for the person to which it is addressed and may contain confidential information. If you received this in error, please contact the sender immediately.<\/p>\n<\/blockquote>\n\n\n\n
Email marketing campaigns sent to a large list of contacts will usually include an email footer. This is different from including an email signature, which is more personalized and suitable for individual contacts.<\/p>\n\n\n\n
Email footer best practices for marketing communications include adding links to the company\u2019s legal or privacy policy and an unsubscribe button.<\/p>\n\n\n\n
Why are email signatures and email footers important?<\/h2>\n\n\n\n
Email signatures and email footers can be valuable additions to your outgoing email communications. They can help you provide important information in all of the emails you send. This helps your email recipients access the information they need and create a stronger connection with you.<\/p>\n\n\n\n
You can also use email footers and signatures to help you achieve certain goals. For example:<\/p>\n\n\n\n
- \n
- You can use these email elements to drive traffic to your website or blog<\/li>\n\n\n\n
- Get people to book an appointment (like a product demo or meeting)<\/li>\n\n\n\n
- Send people to your social media pages,<\/li>\n\n\n\n
- Or include other marketing links (like a link to a blog post).<\/li>\n<\/ul>\n\n\n\n
Email signatures and footers help you add more value to every email you send, without requiring you to manually input this information to each email.<\/p>\n\n\n\n
While they achieve slightly different things, having certain items in your email footer is also necessary. For example, in order to comply with the CAN-SPAM Act<\/a> in America, you need to give email recipients the option to opt out of your emails. To do this, you\u2019ll need to include a manage preferences link (unsubscribe link) in your email footer design.<\/p>\n\n\n\n
How to create an HTML signature and email footer<\/h2>\n\n\n\n
There are a couple of different ways you can create an email footer.<\/p>\n\n\n\n
The easiest way to create an email footer is to simply do it through your email provider. It\u2019s easy to add a footer to Outlook Email or to add a footer to Gmail email directly. Just go to your mailing address profile settings and the option should be there.<\/p>\n\n\n\n
Aqui temos algumas configura\u00e7\u00f5es externas:<\/p>\n\n\n\n
- \n
- Add a standard footer to users\u2019 outbound messages<\/a> \u2013 Google Workspace.<\/li>\n\n\n\n
- Organization-wide message disclaimers, signatures in Exchange Online<\/a>.<\/li>\n<\/ul>\n\n\n\n
However, the best email footers and signatures are created through platforms that can generate them in a more professional way.<\/p>\n\n\n\n
- Organization-wide message disclaimers, signatures in Exchange Online<\/a>.<\/li>\n<\/ul>\n\n\n\n
- Add a standard footer to users\u2019 outbound messages<\/a> \u2013 Google Workspace.<\/li>\n\n\n\n
- Key takeaways<\/a><\/li><\/ul><\/div>\n\n\n\n
- What is an email footer?<\/a><\/li><\/ul><\/li>