{"id":1217,"date":"2019-06-25T08:37:23","date_gmt":"2019-06-25T11:37:23","guid":{"rendered":"https:\/\/www.bybrand.io\/blog\/?p=1217"},"modified":"2024-01-25T20:23:43","modified_gmt":"2024-01-25T23:23:43","slug":"law-firms","status":"publish","type":"post","link":"https:\/\/www.bybrand.io\/blog\/law-firms\/","title":{"rendered":"The benefits of a custom law firm email signature"},"content":{"rendered":"\n

Professional business communications need a personal touch if a law firm wants to make an impression on every contact.<\/p>\n\n\n\n

A law firm email signature provides this and so much more. Although phone calls and text messages have become more commonplace, recent US research<\/a> shows that attorneys still prefer email for client interactions.<\/p>\n\n\n\n

It provides the all-important paper trail in convenient digital format. With a personalized signature at the end, it also provides a chance to build recognition and reputation in the industry.<\/p>\n\n\n\n

Why do lawyers choose email for client communication?<\/h2>\n\n\n\n

The statistics back up the perceived popularity of this digital form of communication. It is organized, recordable, and promotes transparency and clarity.<\/p>\n\n\n\n

It also gives legal team members the chance to answer questions and give instructions after careful consideration and planning. This is one thing that skyrockets email\u2019s effectiveness above phone calls, which require much more immediate attention.<\/p>\n\n\n\n

Email remains more formal than text messages. It is an organized and comfortable way to share longer pieces of information that add more clarity to any conversation. In the midst of a case, sending attached documents or evidentiary pictures or recordings also works better with email.<\/p>\n\n\n\n

The fact that each one has an immutable send and receive date and time stamp makes them more accurate for legal proceedings, too. Modern email security is also a real benefit.<\/p>\n\n\n\n

Professional email as a branding and marketing tool<\/h2>\n\n\n\n

Law firms must market themselves effectively in order to attract more new clients and retain existing ones. Businesses that make use of corporate, branded email accounts have a benefit over those that use generic communication methods.<\/p>\n\n\n\n

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Email signature example with a logo.<\/figcaption><\/figure>\n\n\n\n

It does not matter whether the lawyer works independently or is part of a larger team that operates out of a formal office setting. Email addresses and related law firm email signatures allow them to strengthen their brand.<\/p>\n\n\n\n

A lot of this has to do with the URL of the email address itself. This should match the website used by the law firm. Another large part of branding effectively is to use an email template that includes a logo, color scheme, and overall feel congruent with the business itself.<\/p>\n\n\n\n

The final and perhaps most powerful piece of the puzzle is an email signature for a law firm.<\/p>\n\n\n\n

The power of a law firm email signature<\/h2>\n\n\n\n

Designing an effective email signature for law firm use adds a greater degree of professionalism and brand awareness than simply using the attorney\u2019s name or law firm title.<\/p>\n\n\n\n

It adds to the credibility of the overall brand and helps message recipients feel more comfortable with the credibility of who they are dealing with.<\/p>\n\n\n\n

This is a huge benefit of using these simple yet effective tools. At the most basic, these added features include the attorney\u2019s name, the company name, a logo, and a link.<\/p>\n\n\n\n

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  • Email closure (Sincerely, etc.) plus attorney name<\/li>\n\n\n\n
  • Image logo or other branding picture<\/li>\n\n\n\n
  • Motto or message that conveys brand and professionalism<\/li>\n<\/ul>\n\n\n\n

    These three parts of a law firm email signature give the law firm increased exposure to the brand, which helps with both recognition and reputation.<\/p>\n\n\n\n

    Video:<\/strong> Creating a clickable signature for law firms:<\/p>\n\n\n\n

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