{"id":11107,"date":"2022-11-01T11:11:27","date_gmt":"2022-11-01T14:11:27","guid":{"rendered":"https:\/\/www.bybrand.io\/blog\/?p=11107"},"modified":"2024-11-04T11:54:24","modified_gmt":"2024-11-04T14:54:24","slug":"badge-googleplay-appstore","status":"publish","type":"post","link":"https:\/\/www.bybrand.io\/blog\/badge-googleplay-appstore\/","title":{"rendered":"How to add the Google Play and App Store badge to your email signature"},"content":{"rendered":"\n<p>As a Google Play or Apple partner, you want to increase traffic to your app\u2019s respective marketplace page. You can follow the standard path with a marketing campaign directed at prospective users. It\u2019s effective but expensive.<\/p>\n\n\n\n<p>What if I told you could start associating your professional name and image with your app?<\/p>\n\n\n\n<p>You can passively market your app with every email you send by adding a Google Play or App Store badge to your email signature. Continue reading to learn more about the benefits of making this change and how to add the badges using a professional email signature editing tool.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-benefits-of-using-a-badge-in-the-email-signature\"><span id=\"the-benefits-of-using-a-badge-in-the-email-signature\">The benefits of using a badge in the email signature<\/span><\/h2>\n\n\n\n<p>Driving traffic to an app page on Google Play or the App Store isn\u2019t always easy. Maybe you\u2019re responsible for the marketing endeavors of a small startup looking to expand its user base.<\/p>\n\n\n\n<p>Or perhaps you wrote the code and developed the app and want to see it succeed. Promoting an app usually focuses on <a href=\"https:\/\/www.businessofapps.com\/marketplace\/app-marketing\/research\/app-marketing-cost\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">market research, influencer marketing, keyword optimization, and ad campaigns<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2022\/10\/signatureBadgeImage1.jpg\" alt=\"Mobile app marketing plan\" class=\"wp-image-11109\" width=\"563\" height=\"410\" srcset=\"https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2022\/10\/signatureBadgeImage1.jpg 750w, https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2022\/10\/signatureBadgeImage1-300x219.jpg 300w, https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2022\/10\/signatureBadgeImage1-150x109.jpg 150w, https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2022\/10\/signatureBadgeImage1-390x284.jpg 390w\" sizes=\"auto, (max-width: 563px) 100vw, 563px\" \/><\/figure>\n\n\n\n<p>But there\u2019s something else you can do to link yourself to your product, effectively marketing and increasing awareness in a free and passive way. This is adding a Google Play and\/or App Store badge that links your email to your product.<\/p>\n\n\n\n<p>By adding a badge like this to your professional email signature, you are accomplishing a few things:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Improving sales from anyone who <a href=\"https:\/\/support.smarteragent.com\/hc\/en-us\/articles\/360000059166-Adding-the-app-download-icons-to-my-email-signature-and-other-marketing-materials\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">encounters your badge when emailing you and decides to check out your product<\/a>.<\/li>\n\n\n\n<li>Tells your contacts that you have a finished product on the market (or you are responsible for marketing a finished product). This adds to your overall professional image.<\/li>\n\n\n\n<li>Allows any professional contacts to quickly review your product without having to search for it. This can lead to further connections and business prospects.<\/li>\n\n\n\n<li>Badges associate you and your professional career with your product.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-dos-amp-don-ts-with-google-play-or-app-store-badge\"><span id=\"dos-donts-with-google-play-or-app-store-badge\">Dos & Don\u2019ts with Google Play or App Store badge<\/span><\/h2>\n\n\n\n<p>Badges are a practical option to upgrade a boring email signature, but there\u2019s a right way to do it and a wrong way. You want to incorporate the Google Play or Apple App Store badge smartly and effectively, but you don\u2019t want it to detract from your professional image or the content of your email.<\/p>\n\n\n\n<p>Here are some Dos and Don\u2019ts to remember:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Don\u2019t oversize the graphics<\/li>\n\n\n\n<li>Don\u2019t alter the badges<\/li>\n\n\n\n<li>Do ensure the badge is large enough for the text to be legible<\/li>\n\n\n\n<li>Do place underneath your name, title\/role, and other contact information<\/li>\n\n\n\n<li>Don\u2019t over-clutter the email signature with badges and social media icons. Pick a few impactful ones to include and ditch the others.<\/li>\n\n\n\n<li>Don\u2019t rely on an email signature badge as a primary form of marketing<\/li>\n\n\n\n<li>Do follow <a href=\"https:\/\/developer.android.com\/distribute\/marketing-tools\" target=\"_blank\" rel=\"noreferrer noopener\">Google Play<\/a> and <a href=\"https:\/\/developer.apple.com\/app-store\/marketing\/guidelines\/\" target=\"_blank\" rel=\"noreferrer noopener\">App Store\u2019s<\/a> marketing guidelines for badges<\/li>\n\n\n\n<li>Do choose a localized badge if working in a localized market<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"398\" height=\"286\" src=\"https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2022\/10\/signatureBadgeImage2.png\" alt=\"Dos & Don'ts with Google Play or App Store badge.\" class=\"wp-image-11113\" srcset=\"https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2022\/10\/signatureBadgeImage2.png 398w, https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2022\/10\/signatureBadgeImage2-300x216.png 300w, https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2022\/10\/signatureBadgeImage2-150x108.png 150w, https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2022\/10\/signatureBadgeImage2-390x280.png 390w\" sizes=\"auto, (max-width: 398px) 100vw, 398px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-add-a-badge-to-the-email-signature\"><span id=\"how-to-add-a-badge-to-the-email-signature\">How to add a badge to the email signature?<\/span><\/h2>\n\n\n\n<p>Now that you are familiar with the professional benefits and the things to avoid and remember about adding a badge, it\u2019s time to add it! This guide walks you through the step-by-step process of downloading an official badge and adding it to your HTML signature using a professional signature editor.<\/p>\n\n\n\n<p>Continue reading to get started:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-app-store-badge-download\"><span id=\"app-store-badge-download\">App Store badge download<\/span><\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Navigate to the official Apple App Store <a href=\"https:\/\/developer.apple.com\/app-store\/marketing\/guidelines\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketing resources website<\/a>.<\/li>\n\n\n\n<li>Scroll down and click <strong>App Store Marketing Tools<\/strong>.<\/li>\n\n\n\n<li>On the new App Store Marketing Tools page, enter the <strong>name of your app or game<\/strong> into the search bar. Next, press <strong>Enter<\/strong> to search, then select the right app from the options.<\/li>\n\n\n\n<li>Scroll down until you see <strong>Badges and Lockups<\/strong>. Use the <strong>Choose Option<\/strong> drop-down menu to select <strong>Black<\/strong> or <strong>White,<\/strong> and the <strong>Select Language<\/strong> drop-down to choose a language for localized badges. Click <strong>Download Badges<\/strong> to save a .zip file of the badges, or click <strong>Copy Embed<\/strong> to save an HTML <em>href<\/em> embed link for the badge.<\/li>\n<\/ol>\n\n\n\n<p>Image example:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"762\" height=\"385\" src=\"https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2022\/10\/signatureBadgeImage3.png\" alt=\" App Store bagge download\" class=\"wp-image-11118\" srcset=\"https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2022\/10\/signatureBadgeImage3.png 762w, https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2022\/10\/signatureBadgeImage3-300x152.png 300w, https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2022\/10\/signatureBadgeImage3-150x76.png 150w, https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2022\/10\/signatureBadgeImage3-390x197.png 390w\" sizes=\"auto, (max-width: 762px) 100vw, 762px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-google-play-badge-download\"><span id=\"google-play-badge-download\">Google Play badge download<\/span><\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Navigate to the official Google Play Store <a href=\"https:\/\/developer.android.com\/distribute\/marketing-tools\" target=\"_blank\" rel=\"noreferrer noopener\">marketing resources website<\/a>.<\/li>\n\n\n\n<li>Within the <strong>Resources<\/strong> section, scroll down to the <strong>Google Play badges<\/strong>. Click <strong>Get started<\/strong>.<\/li>\n\n\n\n<li>Review Google\u2019s <strong>Badge Guidelines<\/strong>, then scroll down to the <strong>Badge Generator<\/strong>.<\/li>\n\n\n\n<li>Enter the following information to generate a badge:\n<ul class=\"wp-block-list\">\n<li>Language<\/li>\n\n\n\n<li>Deliverable Type \u2013 Digital or Print<\/li>\n\n\n\n<li>File Type \u2013 PNG or EPS<\/li>\n\n\n\n<li>UTM Source (optional)<\/li>\n\n\n\n<li>UTM Campaign (optional)<\/li>\n\n\n\n<li>Play Store URL \u2013 full Google Play URL for your app or game<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Once you\u2019ve added the Play Store URL, the <strong>HTML badge section<\/strong> will autopopulate. <strong>Copy<\/strong> this section.<\/li>\n\n\n\n<li>Then click <strong>Download<\/strong> to save the badge in the file type you selected.<\/li>\n<\/ol>\n\n\n\n<p>Image example:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"473\" height=\"210\" src=\"https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2022\/10\/signatureBadgeImage4.png\" alt=\"Google Play badge download example.\" class=\"wp-image-11121\" srcset=\"https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2022\/10\/signatureBadgeImage4.png 473w, https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2022\/10\/signatureBadgeImage4-300x133.png 300w, https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2022\/10\/signatureBadgeImage4-150x67.png 150w, https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2022\/10\/signatureBadgeImage4-390x173.png 390w\" sizes=\"auto, (max-width: 473px) 100vw, 473px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-adding-the-app-store-and-google-play-badge-to-your-email-signature\"><span id=\"adding-the-app-store-and-google-play-badge-to-your-email-signature\">Adding the App Store and Google Play badge to your email signature<\/span><\/h2>\n\n\n\n<p>If you\u2019re unfamiliar with HTML, using professional <a href=\"https:\/\/www.bybrand.io\/editor\" target=\"_blank\" rel=\"noreferrer noopener\">signature editor software<\/a> is the best choice to add your new badge. You would rather not muck up the pre-existing HTML elements trying to add a Google Play and App Store badge. You\u2019ll also be able to check out a preview of your signature before you finalize it, so you know it looks how you imagine it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-image-steps\"><span id=\"image-steps\">Image steps:<\/span><\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>To add your badge using the downloaded image file, start by <strong>extracting the .zip file<\/strong>.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"351\" height=\"107\" src=\"https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2022\/10\/signatureBadgeImage5.png\" alt=\"Example of extracting the .zip file.\" class=\"wp-image-11124\" srcset=\"https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2022\/10\/signatureBadgeImage5.png 351w, https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2022\/10\/signatureBadgeImage5-300x91.png 300w, https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2022\/10\/signatureBadgeImage5-150x46.png 150w\" sizes=\"auto, (max-width: 351px) 100vw, 351px\" \/><\/figure>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\">\n<li>Apple\u2019s badges are only available in EPS and SVG, which Bybrand does not support. Head to <a href=\"https:\/\/svgtopng.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">https:\/\/svgtopng.com\/<\/a> to convert the badge you want from SVG to PNG format. Or use your favorite photo editor with <a href=\"https:\/\/www.gimp.org\/downloads\/\" target=\"_blank\" rel=\"noreferrer noopener\">GIMP<\/a> and Adobe Photoshop.\n<ul class=\"wp-block-list\">\n<li>You won\u2019t have to worry about this with Google\u2019s badges because they are provided in PNG format.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-signature-steps\"><span id=\"signature-steps\">Signature steps:<\/span><\/h3>\n\n\n\n<ol class=\"wp-block-list\" start=\"1\">\n<li>Navigate to the <strong>Signature editor<\/strong>, and choose one of the templates. Or click to edit an existing one.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"501\" src=\"https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2022\/10\/signatureBadgeImage6-1024x501.png\" alt=\"Bybrand email signature editor.\" class=\"wp-image-11127\" srcset=\"https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2022\/10\/signatureBadgeImage6-1024x501.png 1024w, https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2022\/10\/signatureBadgeImage6-300x147.png 300w, https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2022\/10\/signatureBadgeImage6-150x73.png 150w, https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2022\/10\/signatureBadgeImage6-768x376.png 768w, https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2022\/10\/signatureBadgeImage6-390x191.png 390w, https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2022\/10\/signatureBadgeImage6-820x402.png 820w, https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2022\/10\/signatureBadgeImage6.png 1170w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\">\n<li>Select an existing element and choose <strong>Image Gallery<\/strong>. Alternatively, you can select any empty space within the signature and choose Image Gallery from the options.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"250\" src=\"https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2022\/10\/signatureBadgeImage7.png\" alt=\"Adding an image to the email signature.\" class=\"wp-image-11130\" srcset=\"https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2022\/10\/signatureBadgeImage7.png 480w, https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2022\/10\/signatureBadgeImage7-300x156.png 300w, https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2022\/10\/signatureBadgeImage7-150x78.png 150w, https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2022\/10\/signatureBadgeImage7-390x203.png 390w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/><\/figure>\n\n\n\n<ol class=\"wp-block-list\" start=\"3\">\n<li>Select the <strong>Upload<\/strong> tab for the <strong>Asset type<\/strong> and <strong>Choose File<\/strong> to upload the badge you converted to PNG. It is also now available in the <strong>Gallery<\/strong> section.<\/li>\n\n\n\n<li>Now you can see the first badge underneath your information. Let\u2019s add the second badge before we add the links. Click the space next to the first badge and select <strong>Image Gallery<\/strong>.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"442\" height=\"236\" src=\"https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2022\/10\/signatureBadgeImage8.png\" alt=\"Email signature with App Store badge.\" class=\"wp-image-11133\" srcset=\"https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2022\/10\/signatureBadgeImage8.png 442w, https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2022\/10\/signatureBadgeImage8-300x160.png 300w, https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2022\/10\/signatureBadgeImage8-150x80.png 150w, https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2022\/10\/signatureBadgeImage8-390x208.png 390w\" sizes=\"auto, (max-width: 442px) 100vw, 442px\" \/><\/figure>\n\n\n\n<ol class=\"wp-block-list\" start=\"5\">\n<li>Upload the image the same way you did in step 5. You\u2019ll notice that the Google Play badge is much larger than the App Store badge.<\/li>\n\n\n\n<li>You can easily resize this badge by selecting the element and dragging one of the blue arrows toward the center of the element until the two badges are the same size.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"414\" height=\"256\" src=\"https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2022\/10\/signatureBadgeImage9.png\" alt=\"Final signature with Google Play and App Store badge.\" class=\"wp-image-11136\" srcset=\"https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2022\/10\/signatureBadgeImage9.png 414w, https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2022\/10\/signatureBadgeImage9-300x186.png 300w, https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2022\/10\/signatureBadgeImage9-150x93.png 150w, https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2022\/10\/signatureBadgeImage9-390x241.png 390w\" sizes=\"auto, (max-width: 414px) 100vw, 414px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-adding-links\"><span id=\"adding-links\">Adding links<\/span><\/h4>\n\n\n\n<ol class=\"wp-block-list\" start=\"7\">\n<li>Now you can add the App Store and Google Play links to their respective badges. Finally, copy the direct web address to your app. For example, the following link takes you to Clash of Clans on the App Store:\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/apps.apple.com\/us\/app\/clash-of-clans\/id529479190?ign-itscg=30200&ign-itsct=apps_box_link\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">https:\/\/apps.apple.com\/us\/app\/clash-of-clans\/id529479190?ign-itscg=30200&ign-itsct=apps_box_link<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<p>Click the correct badge and select <strong>Insert Link<\/strong>. Repeat this process for the other badge (if your app is available on both marketplaces).<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"503\" height=\"239\" src=\"https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2022\/10\/signatureBadgeImage10.png\" alt=\"Adding link to the App store badge in a signature.\" class=\"wp-image-11139\" srcset=\"https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2022\/10\/signatureBadgeImage10.png 503w, https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2022\/10\/signatureBadgeImage10-300x143.png 300w, https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2022\/10\/signatureBadgeImage10-150x71.png 150w, https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2022\/10\/signatureBadgeImage10-390x185.png 390w\" sizes=\"auto, (max-width: 503px) 100vw, 503px\" \/><\/figure>\n\n\n\n<ol class=\"wp-block-list\" start=\"8\">\n<li>Use Bybrand\u2019s other tools to finish customizing your email signature to your liking. You can even add social media icons using their Icons gallery.<\/li>\n\n\n\n<li>When you finish, name your signature and click <strong>Save signature<\/strong>.<\/li>\n\n\n\n<li>Now you are ready to start using your new professional email signature! You can select <strong>Paste in email<\/strong> to start using it right away.<\/li>\n<\/ol>\n\n\n\n<p>You can <strong>Test<\/strong> to send a sample of the signature, or you can select <strong>Changes<\/strong> to review the version history of the signature. And the <strong>More option<\/strong> allows you to Share the signature publicly with another employee or <strong>Clone<\/strong> this signature to make edits with it as the starting template.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"843\" height=\"522\" src=\"https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2022\/10\/signatureBadgeImage11.png\" alt=\"Signature preview.\" class=\"wp-image-11142\" srcset=\"https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2022\/10\/signatureBadgeImage11.png 843w, https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2022\/10\/signatureBadgeImage11-300x186.png 300w, https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2022\/10\/signatureBadgeImage11-150x93.png 150w, https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2022\/10\/signatureBadgeImage11-768x476.png 768w, https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2022\/10\/signatureBadgeImage11-390x241.png 390w, https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2022\/10\/signatureBadgeImage11-820x508.png 820w\" sizes=\"auto, (max-width: 843px) 100vw, 843px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-video-tutorial\"><span id=\"video-tutorial\">Video tutorial<\/span><\/h2>\n\n\n\n<p>In this quick video tutorial, you can watch how to add Google Play Store and App Store badges in your email signature and, in the end, add the links. Let\u2019s assume that you already have the two images available on your machine in PNG format.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Adding the Google Play and App Store badge to an HTML email signature\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/2XzCY_Ht7Gk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-default\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-five-email-signature-examples-with-the-official-badge\"><span id=\"five-email-signature-examples-with-the-official-badge\">Five email signature examples with the official badge<\/span><\/h2>\n\n\n\n<p>To help you out, in this article we\u2019re going to show you five email signature examples with a Google Play and App Store badge to fuel your imagination. The goal of these examples is to increase your app traffic on the marketplace page.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-email-signature-minimalist\"><span id=\"1-email-signature-minimalist\">1. Email signature minimalist<\/span><\/h3>\n\n\n\n<p>A minimalist signature is a good idea to help create a professional first impression.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.bybrand.io\/templates\/minimalist\"><img loading=\"lazy\" decoding=\"async\" width=\"404\" height=\"165\" src=\"https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2022\/11\/BadgeOne.png\" alt=\"Email signature minimalist with badge\" class=\"wp-image-11393\" srcset=\"https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2022\/11\/BadgeOne.png 404w, https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2022\/11\/BadgeOne-300x123.png 300w, https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2022\/11\/BadgeOne-150x61.png 150w, https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2022\/11\/BadgeOne-390x159.png 390w\" sizes=\"auto, (max-width: 404px) 100vw, 404px\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.bybrand.io\/templates\/minimalist\" target=\"_blank\" rel=\"noreferrer noopener\">Email signature minimalist<\/a>.<\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p>While there are many ways to design your signature, if you\u2019re out of ideas, we recommend using a simple, clean layout that lets your name stand out. You can also opt for a minimal color palette with colors that match your branding.<\/p>\n\n\n\n<h3 id=\"2-with-the-company-logo\" class=\"wp-block-heading\">2. With the company logo<\/h3>\n\n\n\n<p>We\u2019ve improved the signature in the second example by adding a logo and social network icons. Having a clearly visible and well-designed logo will help people know who you are and make your business and app easier to find.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/www.bybrand.io\/templates\/corporate\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2022\/11\/BadgeTwo.png\" alt=\"With the company logo and badge\" class=\"wp-image-11396\" width=\"336\" height=\"173\" srcset=\"https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2022\/11\/BadgeTwo.png 448w, https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2022\/11\/BadgeTwo-300x155.png 300w, https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2022\/11\/BadgeTwo-150x77.png 150w, https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2022\/11\/BadgeTwo-390x201.png 390w\" sizes=\"auto, (max-width: 336px) 100vw, 336px\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.bybrand.io\/templates\/corporate\" target=\"_blank\" rel=\"noreferrer noopener\">With the company logo and badge<\/a>.<\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<h3 id=\"3-signature-with-employee-photo\" class=\"wp-block-heading\">3. Signature with employee photo<\/h3>\n\n\n\n<p>By adding a photo of your employees to your email signature, you\u2019re creating an impression that they\u2019re approachable and friendly. In this third example, we do just that! Additionally, this example contains essential email signature elements to introduce you and your business.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/www.bybrand.io\/templates\/ceo\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2022\/11\/BadgeThree.png\" alt=\"Signature with employee photo and badge\" class=\"wp-image-11399\" width=\"450\" height=\"213\" srcset=\"https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2022\/11\/BadgeThree.png 600w, https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2022\/11\/BadgeThree-300x142.png 300w, https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2022\/11\/BadgeThree-150x71.png 150w, https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2022\/11\/BadgeThree-390x185.png 390w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/><\/a><figcaption class=\"wp-element-caption\">Signature with employee photo and badge.<\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p>One of the most common ways to use email signatures is to include an employee photo. For example, if you have a team, you can include photos of everyone on your team, or if you have one employee, you can include their photo. This is a great way to show people who you are, and it will also likely lead to more leads for your app in the Google Play and App Store.<\/p>\n\n\n\n<h3 id=\"4-example-with-three-columns\" class=\"wp-block-heading\">4. Example with three columns<\/h3>\n\n\n\n<p>Our fourth example is a signature with three columns, with the right column being used to add the emblems.<\/p>\n\n\n\n<p>The purpose of an email signature is to provide a quick, recognizable visual cue for the sender. While it may seem trivial, your email signature can serve as a quick reminder to the recipient of who you are, what your business does or sells, and what to expect from you.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/www.bybrand.io\/templates\/sales\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2022\/11\/BadgeFour.png\" alt=\"Example with three columns\" class=\"wp-image-11402\" width=\"461\" height=\"123\" srcset=\"https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2022\/11\/BadgeFour.png 614w, https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2022\/11\/BadgeFour-300x80.png 300w, https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2022\/11\/BadgeFour-150x40.png 150w, https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2022\/11\/BadgeFour-390x104.png 390w\" sizes=\"auto, (max-width: 461px) 100vw, 461px\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.bybrand.io\/templates\/sales\">Example for sales or marketing with a badge<\/a>.<\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<h3 id=\"5-signature-with-two-columns\" class=\"wp-block-heading\">5. Signature with two columns<\/h3>\n\n\n\n<p>Similar to example 4, this last example has two columns but uses the same information (company logo, badges, and social media icons). By additionally including a recognizable badge in your signature, the recipient can quickly determine that there is an app available on the Google and Apple marketplaces.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2022\/11\/BadgeFive.png\" alt=\"Email signature with two columns\" class=\"wp-image-11406\" width=\"455\" height=\"141\" srcset=\"https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2022\/11\/BadgeFive.png 607w, https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2022\/11\/BadgeFive-300x93.png 300w, https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2022\/11\/BadgeFive-150x46.png 150w, https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2022\/11\/BadgeFive-390x121.png 390w\" sizes=\"auto, (max-width: 455px) 100vw, 455px\" \/><figcaption class=\"wp-element-caption\">Email signature with two columns and official badge.<\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p>Our five examples of HTML email signatures with Google Play and App Store badges look simple and straightforward. You\u2019ll notice they have basic content such as contact details, website links, and social media accounts. This is good, as it will help you keep your signature short and simple.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-wrapping-up\"><span id=\"wrapping-up\">Wrapping up<\/span><\/h2>\n\n\n\n<p>You can upgrade your professional email signature by adding the Google Play Store badge and Apple App Store badge that links to your app.<\/p>\n\n\n\n<p>These badges act as a passive marketing technique, so anyone you email can quickly locate and try out your application. It also effectively tells your email contacts that you have an app already on the market.<\/p>\n\n\n\n<p>The best way to add these badges to your email signature is through a professional email signature editor like the one offered by Bybrand. This tool makes it super easy for anyone to customize their email signature and add app marketplace badges.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-center is-image-fill-element has-text-color\" style=\"color:#333333;grid-template-columns:20% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2026\/05\/signature-block-footer3-1024x536.png\" alt=\"Signature footer\" class=\"wp-image-28046 size-full\" style=\"object-position:5% 51%\" srcset=\"https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2026\/05\/signature-block-footer3-1024x536.png 1024w, https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2026\/05\/signature-block-footer3-300x157.png 300w, https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2026\/05\/signature-block-footer3-150x79.png 150w, https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2026\/05\/signature-block-footer3-768x402.png 768w, https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2026\/05\/signature-block-footer3-390x204.png 390w, https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2026\/05\/signature-block-footer3-820x429.png 820w, https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2026\/05\/signature-block-footer3-1180x618.png 1180w, https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2026\/05\/signature-block-footer3.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h3 class=\"wp-block-heading\" id=\"h-create-your-first-email-signature-with-bybrand\"><span id=\"create-your-first-email-signature-with-bybrand\">Create your first email signature with Bybrand<\/span><\/h3>\n\n\n\n<p>Bybrand offers the ability to generate, administer, and distribute essential email signatures for your employees.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/app.bybrand.io\/auth\/create\" style=\"background-color:#0d423e\" target=\"_blank\" rel=\"noreferrer noopener\">Start a free trial<\/a><\/div>\n<\/div>\n\n\n\n<p>Or <a href=\"https:\/\/www.bybrand.io\/\">get more information<\/a>.<\/p>\n<\/div><\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"Learn more about the benefits of making this change and how to add the badges using a professional email signature editing tool.\n","protected":false},"author":4,"featured_media":11184,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1997],"tags":[],"class_list":{"0":"post-11107","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-how-to"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - 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