{"id":263,"date":"2018-09-12T08:45:31","date_gmt":"2018-09-12T11:45:31","guid":{"rendered":"https:\/\/www.bybrand.io\/blog\/?p=263"},"modified":"2021-04-29T12:14:54","modified_gmt":"2021-04-29T15:14:54","slug":"apresentando-integracao-google-analytics","status":"publish","type":"post","link":"https:\/\/www.bybrand.io\/blog\/pt-br\/apresentando-integracao-google-analytics\/","title":{"rendered":"Apresentando Integra\u00e7\u00e3o Google Analytics"},"content":{"rendered":"\n<p>Na apresenta\u00e7\u00e3o de lan\u00e7amento da <a href=\"https:\/\/www.bybrand.io\/blog\/anunciando-bitly-integracao\/\">integra\u00e7\u00e3o com o Bitly<\/a>, escrevemos um pouco sobre o par\u00e2metros de UTM links, para usar com o Google Analytics.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>H\u00e1 uma oportunidade cada vez maior de melhorar cada link, como por exemplo, usando UTM code, adicionando par\u00e2metros extras em URLs de publicidade, para rastrear uma origem, e acompanhar os resultados no Google Analytics.<\/p><\/blockquote>\n\n\n\n<p>Hoje, de fato o Bybrand te ajuda a criar c\u00f3digos UTM para todos os links que adicionar na assinatura de e-mail, e com isso, pode monitorar a efici\u00eancia dos cliques no painel do Google Analytics.<\/p>\n\n\n\n<p>Aqui est\u00e1 como \u00e9 f\u00e1cil adicionar c\u00f3digos de acompanhamento a seus links. Depois de adicionar, tudo o que voc\u00ea precisa fazer \u00e9 colar a assinatura no email, e come\u00e7ar a enviar suas mensagens.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2018\/09\/utmlinks-integration-shorten.gif\" alt=\"Google Analytics integrations\" class=\"wp-image-266\" width=\"747\" height=\"454\"\/><\/figure><\/div>\n\n\n\n<p>Veja a p\u00e1gina da integra\u00e7\u00e3o <a href=\"https:\/\/www.bybrand.io\/pt\/integrations\/google-analytics\">Google Analytics para assinatura de e-mail<\/a>.<\/p>\n\n\n\n<p><strong>Algumas ideias de onde inserir o c\u00f3digo:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Link do site;<\/li><li>Link que aponta para o blog;<\/li><li>Link de um an\u00fancio do <a href=\"https:\/\/www.bybrand.io\/pt\/features\/campaigns\">Bybrand Campanhas<\/a>;<\/li><li>Uma imagem com link;<\/li><\/ul>\n\n\n\n<p>A integra\u00e7\u00e3o permite que voc\u00ea predefina par\u00e2metros de rastreamento, e em seguida, os acrescenta automaticamente em qualquer link. O nome da assinatura \u00e9 usada como um dos c\u00f3digos.<\/p>\n\n\n\n<p>Um exemplo de uma URL com um c\u00f3digo UTM se parece com isso.<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>https:\/\/www.bybrand.io\/en?utm_source=bybrand&utm_medium=signature&utm_campaign=sig-sales\n<\/code><\/pre>\n\n\n\n<p>Se voc\u00ea \u00e9 um profissional de marketing, j\u00e1 sabe a fundo como UTM funciona, escrevemos um pouco mais sobre isso abaixo.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Bybrand + Google Analytics full tutorial\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/_Z8x6W7r-C4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-sobre-par-metros-utm-e-google-analytics\">Sobre par\u00e2metros UTM e Google Analytics<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2018\/09\/google-analytics-logo-7.png\" alt=\"Google Analytics logo\" class=\"wp-image-267\" width=\"200\" height=\"166\"\/><\/figure><\/div>\n\n\n\n<p>Os par\u00e2metros UTM s\u00e3o uma maneira incr\u00edvel de ajudar voc\u00ea a acompanhar de onde v\u00eam os cliques em seus links, e assim, realmente identificar quais de seus canais est\u00e3o obtendo o maior (e menor) engajamento.<\/p>\n\n\n\n<p>Ao adicionar par\u00e2metros de URL em links das assinaturas de e-mail, voc\u00ea pode coletar informa\u00e7\u00f5es sobre a efic\u00e1cia geral dessas assinaturas, e entender qual assinatura gera mais cliques. Por exemplo, a assinatura \u201cEduardo do Suporte\u201d, est\u00e1 gerando mais visitas no site, pelos smartphones em determinada data. Ou se voc\u00ea est\u00e1 monitorando varias assinaturas diferentes, pode comparar os resultados para ver qual \u00e9 mais eficaz.<\/p>\n\n\n\n<p>Quando um usu\u00e1rio clica em um link de refer\u00eancia, os par\u00e2metros adicionados s\u00e3o enviados ao Google Analytics e os dados relacionados ficam dispon\u00edveis nos relat\u00f3rios.<\/p>\n\n\n\n<p>Quer aprender mais sobre Google Analytics e UTM links, veja esses tr\u00eas bons artigos de refer\u00eancia.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/support.google.com\/analytics\/answer\/1033863\">https:\/\/support.google.com\/analytics\/answer\/1033863<\/a><\/li><li><a href=\"https:\/\/blog.bufferapp.com\/utm-guide\">https:\/\/blog.bufferapp.com\/utm-guide<\/a><\/li><li><a href=\"https:\/\/en.wikipedia.org\/wiki\/UTM_parameters\">https:\/\/en.wikipedia.org\/wiki\/UTM_parameters<\/a><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-utm-links-e-bitly-encurtador-de-url\">UTM links e Bitly encurtador de URL<\/h2>\n\n\n\n<p>URLs longas podem ser feias. O <a href=\"https:\/\/www.bybrand.io\/pt\/integrations\/bitly\">Bitly<\/a> aceita Google Analytics UTM codes, e \u00e9 nesse ponto que as duas integra\u00e7\u00f5es brilham juntas.<\/p>\n\n\n\n<p>Voc\u00ea pode ativar as duas integra\u00e7\u00f5es, e dessa forma, seus links encurtados v\u00e3o conter os par\u00e2metros de UTM configurado no link de redirecionamento do Bitly, enriquecendo ainda mais seus relat\u00f3rios.<\/p>\n\n\n\n<p>Se voc\u00ea \u00e9 um profissional de marketing, provavelmente j\u00e1 usou c\u00f3digos UTM do Google Analytics e adicionou os longos c\u00f3digos manualmente ou com o <a href=\"https:\/\/ga-dev-tools.appspot.com\/campaign-url-builder\/\">construtor oficial<\/a>. A integra\u00e7\u00e3o vai anexar automaticamente os dados de rastreamento do Google Analytics para voc\u00ea.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-observando-os-resultados\">Observando os resultados<\/h2>\n\n\n\n<p>Bons profissionais sabem que \u00e9 importante acompanhar seus esfor\u00e7os de marketing. Na verdade esse \u00e9 um grande problema.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Sei que metade do or\u00e7amento para publicidade \u00e9 desperdi\u00e7ado. S\u00f3 n\u00e3o sei qual metade.<\/p><\/blockquote>\n\n\n\n<p>A frase foi dita por <a href=\"https:\/\/en.wikipedia.org\/wiki\/John_Wanamaker\">John Wanamaker<\/a>, um pioneiro da propaganda (1838\/1922) que j\u00e1 naquele tempo, sabia que investir em Marketing sem medir resultados \u00e9 como rasgar dinheiro.<\/p>\n\n\n\n<p>O Google Analytics facilita bastante a organiza\u00e7\u00e3o e a an\u00e1lise de UTMs code. Voc\u00ea pode ver a \u201ccampaign\u201d, \u201csource\u201d e o \u201cmedium\u201d do UTM no mesmo painel.<\/p>\n\n\n\n<p>Veja um exemplo do relat\u00f3rio no filtro \u201cSource\/Medium\u201d.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.bybrand.io\/blog\/wp-content\/uploads\/2018\/09\/utmlinks-integration-analytics.png\" alt=\"Google Analytics reports\" class=\"wp-image-268\"\/><\/figure><\/div>\n\n\n\n<p>Esse \u00e9 um exemplo do relat\u00f3rio nas assinaturas que usamos no Bybrand, e foi coletado nos dias de teste da integra\u00e7\u00e3o.<\/p>\n\n\n\n<p>Veja que \u00e9 poss\u00edvel descobrir a fonte de tr\u00e1fego e separar os canais de outros locais.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-por-fim\">Por fim<\/h2>\n\n\n\n<p>A integra\u00e7\u00e3o \u00e9 uma \u00f3tima ferramenta para deixar seus assinaturas de e-mail com vida e ajudar profissionais de marketing a acompanhar melhor seus esfor\u00e7os. Voc\u00ea n\u00e3o tem mais desculpas para deixar de enriquecer um ativo importante para o marketing do seu neg\u00f3cio.<\/p>\n\n\n\n<p>At\u00e9 a pr\u00f3xima.<\/p>\n","protected":false},"excerpt":{"rendered":"Os par\u00e2metros UTM s\u00e3o uma maneira incr\u00edvel de ajudar voc\u00ea a acompanhar de onde v\u00eam os cliques em seus links na assinatura de e-mail da sua equipe.\n","protected":false},"author":2,"featured_media":2318,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":{"0":"post-263","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-produto"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Integra\u00e7\u00e3o com Google Analytics: acompanhe seus cliques<\/title>\n<meta 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