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Have you stopped to look at how many email messages you receive each day? Or how many messages do you send? On average, you’ll probably handle more than a dozen emails daily, which would easily represent more than a hundred messages in a week.
Worldwide, by the year 2022, the average email traffic will be 333 billion/day – as related by Radicati Group in their Email Market 2018-2022 Executive Summary.
The total worldwide email traffic, including both Business and Consumer emails, is estimated to be over 281 billion emails/day by year-end 2018, growing to over 333 billion emails/day by the end of 2022.
With that in mind, we’ve decided to list the reasons why email messages should end with a professional email signature.
# 1 Emails should end with signatures for professionalism
Saying that emails should end with email signature for professionalism may seem obvious, but few apply. If you are a professional or have a business, you need to ensure that your brand is perceived as a reference. Do not you agree?
Soon, an email signature will introduce who you are, your position and ensure that you have all the necessary information so that the recipient can return your message. This is especially important if you use your professional email To send business proposals. Be sure to close new deals for a simple mistake like this.
# 2 Know who you’re talking to
We talked a little about the item above about this. However, it is worth emphasizing that when contacting someone, it is extremely important to know the type of person and position of who you are talking about.
For example, when dealing with a judge in an email conversation, you would probably like to use “Your Excellency” in dealing with the judge. If this information is not available, you will not be able to guess. So, the same goes for the emails you send.
If you own a business and someone asks for some support or budget on your site. The potential customer wants to know if the person who is responding has the technical ability to fulfill the request. Also, it is interesting to know if he is talking to who can actually close the deal or simply to someone else’s call.
A photo in the email signature of the email helps to identify the age of the person speaking and thus a probable adaptation of the language. Language adaptation is one of the greatest weapons of effective salespeople.
# 3 Show references
It is quite common in the professional email signature, the use of space to show the awards and certificates that the company has. This certifies that you are the right expert in what you set out to do. The chances are that you will attract much more attention from your client with these certifications and awards. And this can be the difference between it choosing you or your competitor.
No one likes to spend money. But we need to do it. And when we do, we need to make sure we are putting our money into something that has the most value delivered at the lowest possible price.
Showing that you are an expert and award-winning will ensure this cognitive comfort for your client.
# 4 When email does not work
Emails should end with signature because they should contain contact data that goes beyond simple email. Address and contact numbers are common in these cases.
In an urgent situation and where email does not work, your client will likely seek other forms of contact. Make sure that you easily grant him this contact information so that he has no difficulties getting in touch with you quickly.
So when you think about how many emails you send in a day, a week, or a month. Remember all the opportunities that email signatures provide. A professional email signature will prevent potential contact from escaping the edges.
Take a look at more professional email signature templates to add to your message.