How law firms can benefit from email signatures
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This article presents the importance of an email signature for lawyers, especially in their business communications. A survey in the United States has shown that email is preferred by Law professionals when it comes to communicating with clients, and personalized signature plays a crucial role in these emails.
Communication is the most important tool for advocacy and email plays a sine qua non in this scenario. A survey by Keith Lee * on Twitter showed that 62% of American lawyers prefer to communicate with customers using electronic mail. And this is due to several factors. Lee is the founder of Associate’s Mind, a well-known blog of publications for lawyers in the United States.
62% of American lawyers prefer to communicate with customers using electronic mail.
A bit of an impromptu debate has kicked off in #LawyerSmack asking here too.— Keith Lee (@associatesmind) 23 de março de 2018
LAWYERS: Do you prefer to communicate with clients via:
Lawyers often feel chained to their mobile devices and the vast majority of them see in an email the best way to get organized and get rid of ties in other random ways of communication. Telephone calls, for example, require a lot of attention and hamper the ability to multitask. In addition, email extends the possibilities of doing new business.
The best form of interlocution between lawyers and clients is the email
Email is a formal and more organized communication channel. In addition, email plays a key role in the digital age. When talking about doing business, there is no one who believes that the email is expendable. The email address has more value than any other contact data such as the phone or chat, for example.
Emails allow you to send attached or scanned documents in the body of the message itself. Everything is very well registered by the providers, with the date and time of sending and receiving the content. Security for both the professional and the client. And speaking of security, the exchange of emails is encrypted and digital security is guaranteed, whenever you have the necessary care with your devices and passwords.
Businesses also make use of corporate email. The electronic correspondences prove to be an efficient form of internal communication between the collaborators. They allow you to send personal messages in a formal and documented way, as well as sending general and automatic messages to several people in just a few clicks.
Therefore, an attorney associated with an office or working independently, when the need to strengthen his brand, has in the mail a versatile, formal and objective communication channel. Below, we will see why transforming a simple correspondence into an indispensable piece of personal or corporate marketing through personalized email signature.
The benefits of custom email signature are indispensable
A personalized email signature demonstrates professionalism and credibility. This is undoubtedly the main benefit of the appeal. For this reason, most companies have the practice of including their logos and other information at the end of the message.
Aligning the professional mailing address, type email@example.com to a personalized signature is a priority action of any marketing strategy, aiming to increase the recognition of the company in the market.
So, the tool has many other uses: through it, we achieve more significant exposure to the brand, especially concerning the logo. A brand becomes intense as it gets it to remember. So one of the best ways to do this is through repetition.
The use of personalized signature in their emails also allows the diffusion of other communication channels, which facilitates the development of the business or even the prospection of new clients. There are many people who stop contacting someone because the only way available is email.
Having a custom HTML signature, which includes a phone number, social pages like LinkedIn, for example, helps you generate more business. Including a clickable link to your blog or corporate website also helps with generating website traffic, which is of paramount importance to the success of an online communication channel.
There is still the possibility of using an HTML email signature for other functions, such as various disclosures. With the inclusion of images or links, contact data, or other information, the possibilities are enormous.
The best way to create a custom email signature in a professional way
In fact, professional email, which includes a corporate address and a personalized email signature, is indispensable for the success and recognition of the legal professional.
One of the differences between a signature that takes only a simple image and a custom signature in HTML is that professional signatures made in HTML are visible even though the email client has triggered image blocking, much of which occurs, for example, so that you can have more speed and objectivity when reading and sending emails.
Another difference between commons signatures and HTML signatures is the possibility of standardization in departments or teams. Also, HTML signatures are always readable in the browser, while image format signatures are sometimes compressed and miss the setting. They are responsive; that is, they adapt to any screen format.
Email signature templates for law firms
To create a custom email signature professionally, you should look for a specialized company. Services such as the Bybrand, for example, offer the possibility of creating HTML signatures, which has all the advantages described in this article.
Follow these four models of email signatures below that can be used by lawyers or associates of a law firm.
Click in the image to Zoom.
A rich template of information from the office’s areas of expertise, and a highlight for the phone number.
A professional example, ideal for an independent lawyer. A highlight for the LinkedIn social network that would probably be the main channel for customer acquisition.
Highlight the company logo, and with a legal block at the end of the email signature, very common in the legal business.
And as an example, as in model 3 example, this example highlights the office logo. An additional to highlight the name of the associate lawyer.
All of these models for lawyers do not represent actual data, they are merely fictitious references. See more templates like this in Bybrand email signatures templates.