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Email is still the most powerful tool to take your business to the next level. But with higher volumes of marketing emails saturating inboxes, the challenge is “how to stand out”.
While there are dozens of ways to formulate your email message, more attention is being paid to the sign-off as part of the email signature.
Below, we take a look at how the email signature is adapting and growing. We’ll also provide some ideas so that you can create an effective signature.
Table of contents
- Why is your email signature important?
- Managing corporate email signatures
- 10 Effective corporate email signature ideas
- How to use colors and fonts in email signatures
- Final thoughts
Why is your email signature important?
Just as you spend a lot of time composing the perfect email body copy, subject line and carefully selecting your images, you should spend time refining and improving your email signature.
This valuable piece of real estate can serve multiple purposes, depending on how you use it. For example, you can use it as a marketing opportunity to strengthen your brand and drive traffic to your website.
Organizations can use email signature software to edit an email signature template and update signatures across the company.
Managing corporate email signatures
To align your company’s branding and image, it’s important that all employee email signatures are cohesive. For managers, IT admin, CEOs, lawyers, and other professionals, this is where having email signature management software really helps.
With email signature management software, you can pick a great email signature template, customize it, and apply it to all your employee emails. This can help you create uniform business email signatures in a matter of minutes.
No more wasting time trying to get every member of staff to update or change their email signatures!
When you create cool email signatures, think of including social media icons, a call to action, a brand logo, and feedback icons along with your job title, contact details, and a photo or headshot.
Essential information used in a business email signature:
- Full name (and pronouns if you wish)
- Job title
- Direct phone number
- Website URL
- Social media links
- Company logo
- Disclaimer info (see professional email signature examples of disclaimers)
10 Effective corporate email signature ideas
Here are some email signature ideas and elements you could include in your company email signatures.
An email signature with a banner is normally placed just below the contact details. Banners are a great way to showcase new content, advertise events, and highlight special offers.
They help increase brand awareness by giving your marketing activities a boost right in your personal email signature. In fact, email signature marketing has become a hugely popular tactic.
Use contrasting colors
Generally, you’ll use the colors in your organization’s logo to guide you through which colors to use in the signature design.
It’s important that the colors you choose complement each other, while still providing contrast. This creates visual interest and catches the eye of the email recipient.
If your brand uses the colors white and black, or red and blue, that’s enough contrast for your email signature. There’s no need to add greens or yellows.
Whatever you choose, ensure the colors in your signature are the same as those on your website. Continuity is vital for brand recognition.
A video thumbnail
Using video is an easy hack to make your email stand out. It is a great way to draw attention to your video content on YouTube or Vimeo.
However, not every email client or email account displays video in email signatures. You can get around this by inserting an image with a “play” icon over it and making it a hyperlink that will take readers to the video.
An animated gif for the company logo
Moving objects on a static background – as in regular emails – are guaranteed to grab the reader’s attention. So, adding a GIF to your email signature is highly effective.
If you want to include a GIF in your signature, keep the animation simple (max 3 frames) and on an infinite loop.
Reviews are an excellent way to attract new customers, build reputation, and boost credibility.
Add a call to action to “leave a review” in your existing signature or signature block.
Review platforms include those on your own website as well as social media, Google My Business, TripAdvisor, Yelp, Facebook, and Trustpilot.
An inspirational quote
Adding an inspirational quote as part of your email signature design is effective when used in the right environment.
Not all corporations will allow their staffers to add random quotes to their professional signature as it may not reflect their company ethos.
However, if you work in a field where it would be appropriate for your brand, it will certainly add to your message.
“Please consider your environment”
It has become commonplace to remind readers not to unnecessarily print out emails.
By adding “please consider your environment before printing this email” to your signature design, you show you care about our planet.
Similar messages can also be used to highlight social responsibility, sustainability, and green efforts.
Medical professionals, customer service representatives, managers, financial advisors – anyone who provides an in-person service – should add a booking link to their email signature template.
It instantly enables clients, leads, and interested parties to schedule a meeting right from within the email without having to call a phone number.
Promote your next online event or webinar
A great way to boost your email signature is by including a button that draws attention to your next virtual meeting, webinar, or event.
This can be a valuable tool in a marketing rep email signature, for example. It encourages engagement by bringing attention to events that recipients can attend or participate in.
Another great email signature idea is to add a link to your FAQ page or knowledge base in your HTML email signature. This provides instant access to more information about your organization in one easy click.
Your customers can then easily find more about your company’s service or product without having to send you an email with a dozen questions.
How to use colors and fonts in email signatures
When designing your company’s email signature, you want it to look professional, yet interesting and eye-catching. You also want to make sure that it’s clean and easy to read.
The current best email signature example will use the Serif fonts family library for email signatures. Other good choices that are easy to read and look professional include Arial, Verdana, and Times New Roman.
When it comes to colors, you should use your organization’s brand colors. However, try to limit the design to only two colors as too many colors can create confusion and dilute your message.
As mentioned, it’s a good idea to choose contrasting colors so that your signature looks great and stands out.
Email signatures that tell a company’s brand story have become a popular marketing tool right in your sign-off. And our HTML email signature editor and signature templates allow you to easily transform every business email signature into a valuable new marketing channel.
With an email signature manager, you can easily create your own email signature designs and apply them to your company emails. This way, you can include all the necessary information in every employee’s signature and ensure they all reflect the company branding.
Apply our email signature ideas to your company emails and let the results speak for themselves!
Create your first email signature with Bybrand
Bybrand offers the ability to generate, administer, and distribute essential email signatures for your employees.